Making Social Media Count: Engaging Customers with Social CRM

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Making Social Media Count: Engaging Customers with Social CRM

Dear Colleague, Are you leveraging social media to improve customer engagement? Can social media really deliver revenue? Social CRM is a new strategy that uses social media to enhance customer experiences and drive ROI. By monitoring social networks and proactively engaging in online conversations, companies are reducing customer service costs, increasing customer satisfaction, and generating revenue opportunities. Read the white paper, "Making Social Media Count: How to Turn Social CRM from an Experiment to a True Business Practice that Transforms Your Customer Experience," to better understand Social CRM and get a roadmap for making social networks into productive communication channels. Help put clarity and proven strategies behind your social media program with a social CRM solution that can help you capture, understand, and respond to the "true" voice of the consumer.

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