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2012/02/03

Neatorama

Neatorama


5 Lessons from the Gurus of Spin

Posted: 03 Feb 2012 05:10 AM PST

You’ve heard of these people -because they wanted you to! Here are some pointers in the art of publicity from history’s greatest masters of hype.

KILL OFF YOUR RIVALS | Benjamin Franklin

During colonial times, the almanac business was cutthroat. The books were the bestsellers of their day -fun compendiums full of facts and witticisms. So, in 1732, Benjamin Franklin decided to enter the game with Poor Richard’s Almanack. In an early edition, Franklin jokingly predicted that rival almanac writer Titan Leeds would die on October 17, 1733 at 3:29 PM, the very instance of a conjunction of the Sun and Mercury.

Humorless, Leeds took the bait and ridiculed Franklin publicly. The response only generated more press for Poor Richard’s Almanack, turning it into a best seller. After October 17 came and went, and Leeds was still breathing, Franklin kept up the gag, claiming Leeds was dead and pretenders were writing under his name. Five years later, when Leeds finally passed away for real, Franklin thanked the imposters for stopping their ruse. By then, Poor Richard’s Almanack had made Franklin a rich man many times over.

STAND ON THE SHOULDERS OF GIANT … TURTLES | Salvador and Gala Dali


(YouTube link)

Though notorious in Europe, Salvador Dali and his savvy wife, Gala, weren’t famous in the United States until 1941, when they took the nation by metaphysical storm. To introduce themselves to Americans, the Dalis through an unforgettably weird party in Pebble Beach, California, called “Night in a Surrealist Forest.” Dali decked the room with 12,000 shoes, 2,000 pine trees, 24 animal heads, 24 mannequins, and a wrecked car. His guest list ranged from A-list stars, such as Clark Gable, to wild animals, including a baby tiger. At one point in the evening, Bob Hope screamed when, after removing the dome from a plate, a toad leapt out at him. After the bizarre bash, Dali conducted an interview for American Weekly from a tall chair -its legs resting on the backs of four giant turtles. Gala claimed the chair “stimulates the artist’s creative powers.”

THROW A PARADE | Edward Bernays

In 1928, smoking was still considered a taboo for women, so the American Tobacco Company hired a rising adman named Edward Bernays -Sigmund Freud’s nephew- to stamp out the stigma. To make cigarettes seem more feminine, Bernays invited 30 debutantes to light a “Torch of Freedom” on Easter Sunday in New York City. Reporters devoured the photo op of stylish women in hats and fur-trimmed coats smoking on Fifth Avenue and making lofty declarations about smashing stereotypes. The next day’s headline in The New York Times read “Group of Girls Puff at Cigarettes as a Gesture of Freedom.” And ladies have been lighting up openly ever since.

LIVE BY THE SEAT OF YOUR PANTS | Richard Branson

Billionaire Richard Branson is like a modern P.T. Barnum. Ever since he launched his Virgin brand empire in 1972, he’s executed so many outlandish publicity stunts it’s tough to imagine he’s had time to do much else -let alone run an airline, an animation studio, and dozens of other ventures. To celebrate the opening of Virgin Brides, his bridal business, Branson got gussied up in blue eye shadow, red lipstick, pearl earrings, and a $10,000 wedding dress. For Virgin’s first flights to South Africa, he dressed as a Zulu warrior. When Virgin added flights from San Francisco to Las Vegas, the then-56-year-old CEO bungee-jumped 407 feet off the Palms Casino Resort in Las Vegas, smashing into the building, and ripped his pants open.

GO TOPLESS | Marilyn Monroe

Before Paris Hilton and Pamela Anderson, there was Marilyn Monroe, the woman ho taught those ladies everything they need to know about getting famous. By 1952, Monroe had been credited in 15 films, but most Americans didn’t know her name. She needed some publicity, fast. Around that time, wire service reporter Aline Mosby discovered nude calendar photos that looked suspiciously like Monroe. When the rumor mill started churning, 20th Century Fox warned the actress to stay quiet.

But Monroe had other plans in mind. In March 1952, she gave an interview, admitting the photos were of her and claiming she’d only done them to pay the rent. The outpouring of sympathy made Monroe the most talked about woman Hollywood. One month later she was on the cover of Life magazine, and her next movie, Clash by Night, was a smash hit. Biographers now think that the person who originally leaked the photographs was either Jerry Wald, an executive producer of Clash by Night, or Monroe herself. And that’s how a star is born.

_______________________

The article above, written by Mike Albo, is reprinted with permission from the November-December 2011 issue of mental_floss magazine. Get a subscription to mental_floss and never miss an issue!

Be sure to visit mental_floss‘ website and blog for more fun stuff!

The Expert Mode You Don’t Want To Mess With

Posted: 03 Feb 2012 01:33 AM PST

Hardcore gamers love expert mode because it provides them with such a challenge…but no matter how good you are at aiming, I don’t recommend trying out this advanced level -especially if you ever have any ladies visit your home.

Link

Teddy Predicts The Super Bowl Winner

Posted: 03 Feb 2012 01:28 AM PST

(Video Link)

There you have it gamblers, go put your money down on the Giants. Teddy the Porcupine has called it and you can’t deny his foresight.

This Kitty Pizza Is Far From Purrfect

Posted: 03 Feb 2012 01:23 AM PST

Sure he looks cute, but the toppings are far from evenly spread…and how on earth would you divide it up between your guests? Worst of all, it probably is covered in cat hair.

Link Via My Food Looks Funny

Did You Know Andy Richter Worked On Skyrim

Posted: 03 Feb 2012 01:13 AM PST

(Video Link)

You may not have realized it before now, but Andy Richter of Conan actually did a lot of the voice over work on Skyrim. Of course, it seems pretty obvious in retrospect.

Via Laughing Squid

iPhonograph Makes Your Tablet Classy

Posted: 03 Feb 2012 01:06 AM PST

Modern technology might sound better, hold more songs and be easier to use than the vintage stuff, but it sure doesn’t have the same visual impact as a classic phonograph. Fortunately with this iPhonograph you get the stunning classic style blended with the beauty of new technology. If you’ve got the skills, Instructables has the steps to make your own.

Link Via Geekosystem

Hula Hoop Cam Is A Really Bad Idea

Posted: 02 Feb 2012 11:29 PM PST

(YouTube Link)

This seems like a good idea when you’re at the drawing board, but watching the final result is akin to being inside a slowly spinning centrifuge, and made me feel a bit woozy. And since this is the second video made with the GoPro attachable camera and a hula hoop I’ve seen in the last year, I can’t help but think that the people making these videos must have something against people with motion sickness, or else why? WHY? I can’t see straight….

Maybe this technique will be used if they ever decide to make that whirling dervishes biopic they’ve been talking about for years, or if some studio picks up Merry-Go-Round: The Musical, but otherwise let’s just leave the camera mounted on the tripod and refrain from making the viewers sick from now on, okay you hula hooping sadists?

–via TDW

Pop Culture Locations With A Comic Book Look

Posted: 02 Feb 2012 11:09 PM PST

Illustrator Tim Doyle had a rather clever premise in mind while creating the pieces for his debut art show “Unreal Estate”- give various locations from pop culture an artistic makeover.  Here’s what Tim has to say about this series:

"Unreal Estate" is a collection of locations that many of us know and have been to on a weekly basis at times, but we can never actually visit. These places are in our memories- transmitted and entrenched there through a cathode-ray tube. Some of us have been going to these places for decades- some of these places were taken from us, way too soon.

Man, giving the Kwik-E-Mart a realistic edge makes it look even scummier than it does on The Simpsons!

Link  –via JazJaz

Space Stallions Would Have Made A Sweet Saturday Morning Cartoon

Posted: 02 Feb 2012 10:27 PM PST

(YouTube Link)

This trailer for imaginary animated series Space Stallions would have fit right in with the rest of the Saturday morning cartoon lineup in the 1980s, and considering that the creators were clearly going for a retro cartoon feel, that’s definitely a compliment.

Created as a senior film project by students at The Animation Workshop in Denmark, it was created by combining  cartoon shaded 3d characters with traditional 2d animated elements and backgrounds, to give it that toony look and classic style.

The Space Stallions need to meet up with Wyld Stallyns (from the Bill & Ted movies) and party down somewhere in time!

–via i09

Is This What Humans Will Look Like In 50 Million Years?

Posted: 02 Feb 2012 10:19 PM PST

While I find it impossible highly unlikely that humans will still exist in 50 million years, it’s horrifying fun to see what some scientists artists think we will look like at the end of eternity.

According to these illustrations by madman speculative zoologist Dougal Dixon, humans will evolve into some sort of organ shaped being, with yucky cute trunk tail and our own built in bat wings umbrellas.

The illustrations were published in Omni magazine in the early 1980s, and I can’t help but wonder- would Dougal arrive at the same horrifying interesting conclusion if he were asked to draw future humans again today, or would modern scientific discoveries force him to simply leave the page blank?

Link

Cat Learns Boxing By Watching TV

Posted: 02 Feb 2012 10:12 PM PST

(YouTube Link)

The boxing world might have a furry new lightweight champ on its hands, in the form of this adorable boxing cat! It appears that he’s learned how to stick and move by watching fights on TV, and if this video is any indication of how he’ll perform in the ring this kitteh’s got some fierce moves!

–via Geekosystem

The World’s First Heartless Man

Posted: 02 Feb 2012 09:21 PM PST

Doctors from the Texas Heart Institute have successfully replaced a patient’s heart with a device that keeps the blood flowing, thereby allowing him to live without a detectable heartbeat or even a pulse. Here’s how it works:

The turbine-like device, that are simple whirling rotors, developed by the doctors does not beat like a heart, rather provides a 'continuous flow' like a garden hose.

Craig Lewis was a 55-year-old, dying from amyloidosis, which causes a build-up of abnormal proteins. The proteins clog the organs so much that they stop working, according to NPR.

But after the operation, with the 'machine' as his heart’s replacement, Lewis' blood continued to spin and move through his body.

However, when doctors put a stethoscope to his chest, no heartbeat or pulse can be heard (only a 'humming' sound)—which "by all criteria that we conventionally use to analyze patients", Doctor Cohn said, he is dead.

This is proof that "human physiology can be supported without a pulse".

With all the talk of replacing human organs with those of an animal and electronic hearts, it’s surprising that medical researchers overlooked taking a trip to the plumbing section of the hardware store for replacement parts!

Link

A Very Unusual Wasp

Posted: 02 Feb 2012 08:20 PM PST

Now THOSE are some horns! Alex Wild of Myrmecos blog found this wasp with some serious antennae in Australia, and got it identified within 24 hours by tweeting it: Link

Previously on Neatorama: When Army Ants Attack by Alex Wild

 

 

Is the Earth Getting Lighter?

Posted: 02 Feb 2012 07:37 PM PST

Taking into account human spacecraft going up and cloaked alien ships coming down, is the Earth gaining or losing mass? The BBC asked Cambridge University scientists to account for all of the material leaving and arriving on Earth:

But overall, Dr Smith has calculated that the Earth – including the sea and the atmosphere – is losing mass. He points to a handful of reasons.

For instance, the Earth’s core is like a giant nuclear reactor that is gradually losing energy over time, and that loss in energy translates into a loss of mass.

But this is a tiny amount – he estimates no more than 16 tonnes a year.

And what about launching rockets and satellites into space, like Phobos-Grunt? Dr Smith discounts this as most of it will fall back down to Earth again.

But there is something else that is making the planet lose mass. Gases such as hydrogen are so light, they are escaping from the atmosphere.

Smith concluded that the Earth loses 50,000 metric tonnes each year.

Link -via @BrainPicker | Photo: NASA

Zannetti Box of Time Dragon Watch Winder

Posted: 02 Feb 2012 06:19 PM PST

What? You're going to put your selfwinding Audemars Piguet chronograph (just don't call it a "watch") in a regular old watch winder? That just won't do!

But don't worry, Zannetti is here to save the day with this: Box of Time Dragon watch winder. If you have to ask how much, obviously you can't afford it. Now if only there's a pen that will go with that ...

Link

Magical Unicorn Mask

Posted: 02 Feb 2012 05:30 PM PST

Magical Unicorn Mask – $29.95

How do you turn a regular day into a magical day? You don the Magical Unicorn Mask from the NeatoShop. There is just something about wearing a latex mask shaped like a unicorn head that makes you feel special.

Be sure to check out the NeatoShop for more Unicorn happiness.

Link

Whatever Happened to the Ex-Slave Who Wrote a Letter to His Former Master?

Posted: 02 Feb 2012 05:23 PM PST

Do you remember the awesome letter attributed to Jourdon Anderson, the freedman who was asked by his ex-master to return to work? Jason Kottke and David Galbraith dug through census and newspaper records to learn more about his life. Anderson may have stayed in Ohio and died in 1905 at the age of 79. Check out Kottke’s post, which he is frequently updating as he finds more information.

Link

Presidents and Their Cars

Posted: 02 Feb 2012 05:13 PM PST

Jason Torchinsky of Jalopink wrote ten statements about American Presidents and automobiles. Only five of them are true. Can you figure out which ones? Check out the answers at the link:

1. The first President to serve at a time when there was an American-built automobile was Thomas Jefferson.

2. The first car a President ever rode in was a Locomobile.

3. The only President to have owned a rear-engine car prior to becoming President was George H. W. Bush (41), who owned a Chevrolet Corvair from 1962-1966.

4. There are eight car company names in Presidents’ names, divided between seven Presidents.

5. Dwight Eisenhower was the first sitting President to lay rubber, in a Willys Jeep during a visit to Fort Benning in 1959.

6. The Secret Service operates a refresher driving school for Presidents leaving office, most of whom have not driven themselves for four to eight years.

7. Herbert Hoover held the world land speed record for 24 minutes in 1927, when he was allowed to drive Henry Segrave’s “1000hp” Sunbeam at Daytona Beach prior to the record-setting attempt. Hoover clocked in at 161.4 mph, beating the old record of 145.9 mph, just before Segrave set the new record of 203.8 mph.

8. The first car used at a Presidential inauguration was a Packard.

9. President Jimmy Carter had two specially prepared black Chevrolet Chevettes purchased for his official use, to show his commitment to energy efficiency. They were never used, and are now in the Harrah’s collection in Las Vegas.

10. President Nixon mentioned his personal car in his famous “Checkers” speech — a 1950 Oldsmobile.

Link | Photo: US National Archives

Bone Guillotine Made by a Prisoner of War

Posted: 02 Feb 2012 04:44 PM PST

I figure that the guy who made this creepy model just wanted to persuade people around him to give him some space. At least, that’s what I’d do if my bunkmate made it. Pictured above is a twenty inch tall model of a guillotine made from bones. According to the British family that recently sold it, a French prisoner of war during the Napoloenic Wars made it while captive in the UK.

Link -via Nerdcore | Photo: Duke’s Auctions

Dragon-Shaped Dumpling

Posted: 02 Feb 2012 04:34 PM PST

I haven’t been able to track down any information about it, but allegedly this dragon figure is actually a dumpling. It’s filled with a green substance and apparently steamed. You can see additional photos of the creation process at the link.

Link -via Bit Rebels

Budweiser Canada Official Big Game Commercial

Posted: 02 Feb 2012 04:34 PM PST


(YouTube link)

This Super Bowl commercial from Budweiser Canada features two recreational league hockey teams in Port Credit, Ontario. No, it’s not an original idea, but it is done well in this instance. The ad will not be broadcast in the U.S. so we have to show it to you here. -via Buzzfeed

Blackout Poetry

Posted: 02 Feb 2012 04:29 PM PST

Newspaper Blackout is Austin Kleon’s latest poetry project. He’s taken pages of text, often from newspapers, and blacked out words so that those left behind form free verse lines.

Link -via My Modern Met

Previously by Austin Kleon
How to Steal Like an Artist
Tea Stain Drawings

Moss Triggered an Ice Age 480 Million Years Ago

Posted: 02 Feb 2012 04:18 PM PST

What triggered a massive ice age on Earth 480 million years ago? Scientists have a surprising answer: the humble moss.

The simple plants' interactions with rocks are believed to be the cause.

"The humble moss has created the climate which we enjoy today, from which the life we see all around us evolved," said Prof Tim Lenton of Exeter University, one of the lead researchers.

Carbon dioxide insulates the planet, rather like a duvet wrapped around it: the higher the concentration of CO2, the higher the average global temperature.

Atmospheric levels of the gas 480 million years ago are thought to have been 16 times higher than they are now, and average global temperatures are thought to have been 25C, around 10C higher than they are now.

But by 460 million years ago, CO2 levels had fallen by half and the planet began to cool, allowing the formation of the polar ice caps.

The question is: what caused the drop in CO2 levels? The answer, according to an experiment by Prof Lenton and his colleague Prof Liam Dolan of Oxford University is "moss".

Link

Milk Man, The World’s Worst Superhero

Posted: 02 Feb 2012 04:17 PM PST


(Video Link)

Work with the talents that you have; embrace the person that you are. Just like Milk Man has done. Milk powers aren’t too bad, as Freddie Wong’s latest film demonstrates.

Actually, I encountered the best/worst superhero concept in a role-playing game about ten years ago. This superhero could psychically make opponents lose control of their bowels.

-via The Mary Sue

Remember to Pee During the Super Bowl

Posted: 02 Feb 2012 03:30 PM PST

Methodist Hospital in Houston has some advice for football fans who are looking forward to the Super Bowl this Sunday: don’t forget to pee.

“During most sporting events people will get up and use the restroom during the commercials and not have any problem,” said Dr. Jeff Kalina, associate medical director of emergency medicine at Methodist. “However, most of the time the commercials are the best part of the Super Bowl, so we have seen people who have to come in and have a catheter put in to relieve themselves.”

Super Bowl TV ads: Annoying and dangerous.

Methodist says “people who drink too much and fail to get up and go to the bathroom can also develop a problem called urinary retention, a condition where the bladder gets so full that the muscles are not strong enough to generate a stream.”

Link -via The Big Game

Dark Side of the Moon, Captured on Video for the First Time

Posted: 02 Feb 2012 02:17 PM PST

One of NASA's Gravity Recovery and Interior Laboratory (GRAIL) lunar spacecraft has finally captured the far side (or the dark side, if you're poetically inclined) of the Moon on video. So far, no Cybertronian spacecraft was found.

In the video, the north pole of the moon is visible at the top of the screen as the spacecraft flies toward the lunar south pole. One of the first prominent geological features seen on the lower third of the moon is the Mare Orientale, a 560-mile-wide (900 kilometer) impact basin that straddles both the moon's near and far side.

The clip ends with rugged terrain just short of the lunar south pole. To the left of center, near the bottom of the screen, is the 93-mile-wide (149 kilometer) Drygalski crater with a distinctive star-shaped formation in the middle. The formation is a central peak, created many billions of years ago by a comet or asteroid impact.

Link

“Supergiant” Amphipod of the Deep

Posted: 02 Feb 2012 12:16 PM PST

You're looking at a "supergiant," a type of amphipod found at the Kermadec Trench off New Zealand, at an ocean depth of over 4 miles. Deep sea amphipods are not unusual, but they're usually only about 3/4" to 1" long. As you can see in the photo above, the supergiants are a lot bigger:

Alan Jamieson, from the University of Aberdeen's Oceanlab, said: "It's a bit like finding a foot-long cockroach."

"I stopped and thought: 'What on Earth was that?' This amphipod was far bigger than I ever thought possible."

The strange animals were found using a large metal trap, which had been equipped with a camera, housed in sapphire glass to keep it safe from the high pressures of the deep sea.

Link

Life Imitates the Movies

Posted: 02 Feb 2012 10:45 AM PST

President Ronald Reagan survived an assassination attempt on March 30, 1981. This picture was taken shortly before the incident.

The man in the white raincoat is Secret Service agent Jerry Parr; after the shooting, it was Parr who pushed Reagan into a limousine, noticed he was bleeding, and directed the driver to take them to a hospital, probably saving Reagan's life.

Parr had been inspired to pursue his career by the 1939 film The Code of the Secret Service, in which dashing agent "Brass" Bancroft survives a shooting in Mexico. Bancroft was played by a 28-year-old Ronald Reagan.

You have to wonder what Jerry Parr thought of the coincidence. According to the book Rawhide Down: The Near Assassination of Ronald Reagan, Parr believed afterward that saving the president’s life was God’s plan for him. When he retired from the Secret Service, he became a minister. Link -via Nag on the Lake

Cat and Flute Duet

Posted: 02 Feb 2012 10:20 AM PST


(YouTube link)

What is this cat singing? Most likely the lyrics are, “Stop with the flute already!” -via Buzzfeed

The Worst Valentine Card Ever

Posted: 02 Feb 2012 09:35 AM PST

If you’re so broke that you must stoop to buying a card that screams “economy!” on the front, then you’re better off making one from bubblegum wrappers, or not sending one at all.

Cheekily, the message inside reads “My love for you is priceless!”

The card costs 7p. However much that is in American cents, it’s pretty cheap. Link -via Metafilter

Happy Groundhog Day!

Posted: 02 Feb 2012 09:21 AM PST

The word is in: Punxsutawney Phil emerged from his den today up at Gobbler’s Knob in Punxsutawney, Pennsylvania and saw his shadow, which means the groundhog crawled back into his den and that forecasts six more weeks of winter weather. If you don’t live in Pennsylvania, your groundhog may vary.

We here at Neatorama have a soft spot for silly holidays, including Groundhog Day, so much that I learned how to spell Punxsutawney without copying. We also like the movie named after the tradition. Stacy wrote about it in 2009 in Movie Trivia: Groundhog Day.

Later that year, the question arose as to How Long Does Bill Murray Spend in Groundhog Day? It generated a lot of speculation, and later we had the answer in Harold Ramis Responds on Groundhog Day.

This year, Eddie Deezen took a closer look at the movie in Why Did Bill Murray Keep Going Back in Groundhog Day?

So enjoy the movie (it’s on CMT tonight), enjoy your Groundhog carols and your Groundhog cake, and have a happy Groundhog Day!

(Image credit: Cake Wrecks)

Stopcicle

Posted: 02 Feb 2012 08:50 AM PST

This picture was taken yesterday in Mirabel, Quebec. There was some discussion of its location at reddit, where we are assured that in France, stop signs say “Stop” instead of “Arret.” Link -via reddit

(Image credit: benim ergani)

What Is It? game 212

Posted: 02 Feb 2012 06:30 AM PST

It’s once again time for our collaboration with the always amusing What Is It? Blog. Can you guess what the pictured item is? Or can you make up something interesting?

Place your guess in the comment section below. One guess per comment, please, though you can enter as many guesses as you’d like in separate comments. Post no URLs or weblinks, as doing so will forfeit your entry. Two winners: the first correct guess and the funniest (albeit ultimately wrong) guess will win T-shirt from the NeatoShop.

Please write your T-shirt selection alongside your guess. If you don’t include a selection, you forfeit the prize, okay? May we suggest the Science T-Shirt, Funny T-Shirt and Artist-Designed T-Shirts?

See all this week’s mystery objects at the What Is It? Blog. Good luck!

Jeweled Heart Mouse

Posted: 02 Feb 2012 06:28 AM PST

Jeweled Heart Mouse – $19.95

Valentine’s Day is nearly here! What do you get the geekheart who has everything? The Jeweled Heart Mouse from the NeatoShop. This adorable wired computer mouse, shaped like a heart, is encrusted with acrylic rhinestones. Bling!

Be sure to check out the NeatoShop for more heartfelt Valentine’s Day gifts!

Link

Unnatural Beauty

Posted: 02 Feb 2012 06:15 AM PST

This Photoshop disaster looks as if someone noticed it was 5PM and went home, fully intending to finish the job the next day, but hit publish out of habit. See the entire screenshot from the J. Crew online catalog (which shows where her hair ended up) at PSDisasters. Link

Groundhogs

Posted: 02 Feb 2012 05:56 AM PST

On February 2 every year, we watch the skies to see if they are clear enough to throw a scary shadow over our local groundhogs. But how much do you really know about these rodents? They're not endangered, they don't chuck wood, and they're not all that great at predicting weather. On the one day of the year that we pay attention to groundhogs, find out more about the habitat and lifestyle of these critters at Environmental Graffiti. Link

(Image credit: Flickr user Matt MacGillivray)

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