 | | | Today's Buzz |  | | |  | - Pinterest is found to be secretly cashing in on user links
Pinterest is quietly adding affiliate tracking codes to the links shared by its users, allowing the social network to generate income from its users' off-site purchases, users say. The network didn't tell users that it was altering or profiting from the links they shared. "Even though the majority of Pinterest users will not have a problem with the rapidly growing site making money off of affiliate links, it is a questionable decision from both a business and ethical standpoint to not disclose this fact," David Angotti writes. LLSocial.com (2/7), SearchEngineJournal.com (2/8)       |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Foursquare is getting more rewarding, CEO says
Foursquare is more than just a check-in service, says co-founder and CEO Dennis Crowley. The network is establishing itself as a discovery engine, and is finding nonintrusive ways to open its user base up to advertisers. "There's a way to insert a dialogue with a merchant that in a way doesn't feel like advertising, because the users are getting some tangible benefit out of it. ... It's just rewarding the user for things that they'd be doing anyway with Foursquare," Crowley says. ReadWriteWeb.com (2/8) |  |  |  | | How to turn money you already spend into points you can use:
Introducing The New Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more.
LEARN MORE & APPLY | |  |  |  |
  | | - Glam Media tries a gastronomic social network
Glam Media has launched Foodie.com, a social network that targets the gastronomic crowd, and plans to leverage data from the site for guidebooks. Glam officials said they expect significant interest from online advertisers, and expect the books to be strong sellers. "There's a place for Zagat and Michelin, but they are not solving the real problem, which is how do you fuse social networking and journalism," CEO Samir Arora says. Reuters (2/9) | Research and Reports | | | |  | - How to get a handle on your Facebook data
Facebook "likes" are a powerful data source for brands that know how to make the most of them, writes Nigel Fenwick. Free tools such as MicroStrategy's Wisdom mine Facebook pages for data and can provide quick, compelling insights into a brand's fans' demographics and other brand affiliations. "The opportunity for CIOs is to help lead the way toward integrating this stream of customer data into other sources of customer insight to provide a competitive advantage," Fenwick writes. Forrester.com/Nigel Fenwick's Blog (2/9) |  | VoIP phone systems deliver impressive benefits for businesses large and small. From advanced features like unified communications to significant cost savings, there's a compelling case to switch to VoIP. Read through these free guides for the very latest information on the phone system market. |
 | | - Understanding the role of micro-copy in a brand's content strategy
When it comes to planning your brand's content strategy, pay special attention to the micro-copy -- wording on a website's interface such as "submit" or call-to-action links, according to Amy Thibodeau, a content strategist for Facebook. Thibodeau explains the social site's reasoning for choosing the "Like" button and breaks down three steps that other strategists can use to ensure that their copy works in harmony with the rest of the website. SmartBrief/SmartBlog on Social Media (2/9) - How to tell jokes on Twitter
On Twitter, everyone's a comedian -- but not everyone's as funny as they think they are. Making people laugh in 140 characters requires a solid understanding of short-form humor, a willingness to accept feedback and a thick skin, experts say. "Not everyone will think you're hilarious, and some ... will make sure to tell you so. Don't worry about it," comedy writer Bill Corbett warns. Mashable (2/8)
 | In order to be truly effective and original, you can't repurpose content designed for other media for the Web."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, February 08, 2012
- Tuesday, February 07, 2012
- Monday, February 06, 2012
- Friday, February 03, 2012
- Thursday, February 02, 2012
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