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Dear Indiana,
Push Margins to the Max With Big Data Analytics
Razorsight in the Vendor Spotlight
By: Becky Bracken http://www.pipelinepub.com/0112/OSS_BSS/contributors.php#Becky-Bracken
As the telecom industry rides the latest wave of revolution, it's more important than ever to really know your network and the profiles of traffic and customer activities. Data analytics can tell Service Providers (SPs) everything they need to know to invest wisely, promote services effectively and push profit margins to the max.
With technology changing so quickly and global competition on all fronts, it's essential that Service Providers buy intelligently across all aspects of 3rd Party assets (network interconnect, applications, social media partnerships, etc.) Leveraging advanced analytics to understand cost per gigabyte versus revenue per gigabyte, customer behaviors and network traffic patterns while automating smart buying and benchmarking can differentiate one Service Provider from another. Southwest Airlines has demonstrated how Smart Buying can differentiate in a hyper-competitive, capital intensive industry. From service reliability to customer data, today's hyper-competitive climate requires operators to listen to what infrastructure and revenue streams are signaling and tweaking systems for maximum efficiency, profitability and minimal churn.
Continue reading the article... http://www.pipelinepub.com/0112/OSS_BSS/Razorsight-Vendor-Spotlight-1.php
Download the full article in PDF format http://www.pipelinepub.com/0112/OSS_BSS/pdf/7230_PipelineJan2012_A3.pdf
About Razorsight:
Razorsight is the only provider of cloud-based business intelligence and profit analytics for the communications industry. It delivers value across multiple departments (Finance, Sales, Marketing, Engineering, and Procurement), and provides consistently actionable Business Intelligence via web-based alerts, dashboards, and custom reports that have a profound impact on Operating Margins. Razorsight delivers optimal scalability while ensuring immediate ROI. Razorsight's software is used by numerous industry leaders including AT&T, Verizon, T-Mobile, CenturyLink, Comcast, Telus, IBM, Windstream, Tata and Telekomunikacja Polska. http://www.razorsight.com/
This email was sent to ignoble.experiment@arconati.us by oss@pipelinepub.com.
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