 | | - Retailers drop Facebook-commerce experiments
Retailers including J.C. Penney, Nordstrom and GameStop closed their Facebook stores within months of launching them, throwing the future of Facebook commerce into doubt, says Forrester Research analyst Sucharita Mulpuru. "There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop," Mulpuru said. "But it was like trying to sell stuff to people while they're hanging out with their friends at the bar." Bloomberg (2/17)       |  | The Business Platinum Card® from American Express OPEN
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  | | | Network Update |  | | |  | - Pinterest grabs interest, but no revenue yet
Pinterest quickly captured a following among consumers and retailers, but the image-sharing social website has yet to determine how to generate revenue, founders said. "Pinterest's monetization strategy isn't in the oven and it's not even off the baking table," said board member Jeremy Levine. The Wall Street Journal (2/16) - Apple works with Twitter for "Mountain Lion" OS
Apple is baking Twitter into "Mountain Lion," the latest version of its Mac operating system, as it moves to increase cross-functionality between its Mac and iOS devices. That could give Twitter a key advantage over Facebook, which hasn't received a similar blessing, argues Jennifer Van Grove. "It's as if Apple reached down in a God-like fashion, grabbed Twitter with its almighty hand, and lifted it up to the social networking heavens," Van Grove writes. VentureBeat (2/16) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | - Did Nicolas Sarkozy get Timeline tips from Facebook?
French President Nicolas Sarkozy has launched a snazzy Facebook Timeline, prompting speculation that his social media team may have received direct help from Facebook's in-house specialists. Facebook played down the rumors, saying that the network remains "completely impartial" in such matters. "Since Sarkozy himself, much like Facebook's Timeline, is not universally popular, it would not be such a wise marketing ploy to blatantly associate the two," Mike Fossum writes, citing an argument by a Wall Street Journal blogger. WebProNews (Lexington, Ky.) (2/16) - How the Army got sweet on Pinterest
The Army has embraced Pinterest, along with other social sites, as it seeks to improve its public image. Rebecca Greenfield argues that what's impressive is the way the Army puts different sites to different uses, using Twitter for news releases and Pinterest for softer content, such as images of patriotically decorated pastries. "It's really quite impressive for such an established, bureaucratic organization that one would assume would stink at the Web," Greenfield writes. The Atlantic Wire (2/16) | Research and Reports | | | |  | - Canadians aren't so keen on social networks
 Canadian consumers are unconvinced by social networks as sources of brand information, according to a study by the Canadian Council of Public Relations Firms. About 80% of consumers said they prefer to receive product information from broadcast or print sources, while 21% said they prefer to get information from Facebook and 15% preferred Twitter. eMarketer (2/17) |  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
 | | - Use full-strength social media to improve offline B2B campaigns
Employing a systematic, data-supported approach to incorporating business-to-business social media can improve the performance of traditional efforts and avoid change for change's sake, Jeffrey Cohen writes. Using social media far in advance of a trade show, for example, efficiently deploys new media to bolster traditional marketing. SocialMediaB2B.com (2/16) - Don't panic about Facebook's Timeline for Pages plan
Facebook has confirmed rumors that it will launch Timeline for Pages, and that means big changes for many brands -- especially ones that use third-party tools to add features to their Pages, writes Jim Belosic. Still, there's no need to panic, because the social network has no reason to mess with features that brands already are putting to good use. "[I]t's in Facebook's best interest to expand upon current capabilities, not limit the things everyone loves and relies on," Belosic writes. SmartBrief/SmartBlog on Social Media (2/17) | | | - Poison milkshakes and other failed assassination tools
The CIA famously tried to kill Fidel Castro with an exploding cigar -- and when that attack went awry, they had other dirty tricks up their sleeve, Stacy Conradt writes. Other unsuccessful plots included a booby-trapped conch shell, a poisoned milkshake and an attempt to use a hair-removal product in the hope that his beard would fall out. MentalFloss.com (2/16)
 | We have 100 ideas but no execution as of yet."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, February 16, 2012
- Wednesday, February 15, 2012
- Tuesday, February 14, 2012
- Monday, February 13, 2012
- Friday, February 10, 2012
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