| Tom Schaff, Managing Partner of Big Swift Kick, is a member of one of the sales awards final judging committees for the 2012 Stevie Awards for Sales & Customer Service. Final judging is now underway; sales excellence and customer service awards winners will be announced on February 27 at the 6th annual awards banquet in Las Vegas. Get your tickets here. We asked Tom for some insights on what has influenced sales people the most over the past ten years. What in your opinion has been the top business story of the past 10 years for sales people?  If you ask me, the biggest impact on salespeople and companies that sell over the last ten years is definitely the Sarbanes-Oxley Act of 2002. Why? Companies buy differently now. Superstar salespeople need to sell to a whole different buying team. What used to work doesn't anymore—especially if you are the little guy selling to a big company. Smart companies understand that, given the changes in buying, big companies are more afraid than ever of the small guy—but at the same time, they need their creativity and responsiveness. The exceptionally bright company has adjusted its sales processes away from the superstar rugged individual and instead doubled down on strategic processes that involve the selling team's executive management, supply chain, clients, and subject-matter experts. This adjustment to Sarbanes-Oxley has actually helped over 200 of our clients win their biggest deals in the history of their companies. Change can mean opportunity: Sarbanes Oxley, while difficult to implement, has been an incredible opportunity for those who have adjusted. Have you? |
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