Using Email to Get Social Traction; NY Giants Fumble

Mobile Friendly   |   Online Version   |   Add to your Safe Sender list Email Essentials Email Marketing that Measures Up from Chief Marketer, DIRECT, Promo &   Multichannel Merchant February 7, 2012 Use Email To Give Your Social Content Traction: 4 Tips Integrated Marketing Boosts NC Symphony Ticket Sales New York Giants Email Marketing is Not Clicking  » FIND A VENDOR  » WEBINARS  » WHITE PAPERS Advertisement The State of the Social Universe: Insights from Four Experts Marketing tips from the experts on making the most of social media. Download the white paper today! Use Email To Give Your Social Content Traction: 4 Tips By Jeff Mesnik According to an article in Mashable, the average American spends 15.5 minutes on Facebook every single day. But even with these great numbers, what are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it? That is the challenge with social marketing. Many marketers feel like they're speaking in a forest where no one is listening. A great way to help insure your content is read is to remind people of it with email. Here's four tips to make that happen. Read Full Story Advertisement Chief Mobile Marketer cuts out the hype and wishful thinking; and focuses on today's reality while preparing for tomorrow. Learn about campaigns that center and integrate mobile phones and other devices. Keep up-to-date with Chief Mobile Marketer, subscribe today! Integrated Marketing Boosts NC Symphony Ticket Sales By Larry Riggs A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%. The integrated marketing is part of an effort to decrease the North Carolina organization's emphasis on large scale printed materials and get lapsed subscribers back into the fold. Read Full Story New York Giants Email Marketing is Not Clicking By Tim Parry Will their Super Bowl victory spur the New York Giants to improve their email marketing program? Multichannel Merchant's Tim Parry takes a look at some recent emails from the team's ecommerce store, which fumbled the marketing play. Read Full Story Advertisement Create buzz, earn viral spread, and learn what is fundamentally useful from what is merely faddish. Driving traffic and transactions is the key to your success. Click here to subscribe today and start integrating social into your media mix with expert advice. Related Posts • Starwood Questions Loyalty • Email Watch: Nook Scores High With Pop Quiz • New Bill With Telemarketing Implications Introduced in Congress Related Whitepapers • Ten Steps to Effective Email Marketing Related Suppliers • Awareness Inc • CDC Commerce • Comosoft • Fifth Gear • Litle & Co • PacNet Services Ltd • Ripon Printers SUBSCRIBE       CHANGE EMAIL       UNSUBSCRIBE       SUBSCRIBE TO PRINT       ARCHIVES About This Newsletter Story Ideas, tips, rumors? Please send them to Beth.Negus@penton.com . You are subscribed to this newsletter as ignoble.experiment@arconati.us To unsubscribe from this newsletter go to: Unsubscribe To subscribe to this newsletter, go to: Subscribe To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences. For Sponsorship/Advertising information please contact: EmailEssentialsSales@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer Network A Penton Media publication US Toll Free: 866-505-7173 International: 847-763-9504 Email: Customer Service Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. Read the Penton Media Privacy Policy: Privacy Policy chief marketer About Us     Privacy Policy     Terms of Use