According to an article in Mashable, the average American spends 15.5 minutes on Facebook every single day. But even with these great numbers, what are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?
That is the challenge with social marketing. Many marketers feel like they're speaking in a forest where no one is listening. A great way to help insure your content is read is to remind people of it with email. Here's four tips to make that happen.
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A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.
The integrated marketing is part of an effort to decrease the North Carolina organization's emphasis on large scale printed materials and get lapsed subscribers back into the fold.
Will their Super Bowl victory spur the New York Giants to improve their email marketing program?
Multichannel Merchant's Tim Parry takes a look at some recent emails from the team's ecommerce store, which fumbled the marketing play.
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