 | | - Facebook befriends ad agencies ahead of IPO
Facebook co-founder Mark Zuckerberg has long sought to keep advertisers at arm's length, but he seems to be warming up to Madison Avenue as his company prepares for its initial public offering. Guided by a committee of marketing and brand executives, Facebook has prepared a range of advertising products, and has commissioned studies intended to help marketers gauge the effectiveness of social outreach. "It's been remarkably different over the last 12 months. ... They are trying to establish a relationship," says Initiative digital chief Michael Hayes. Reuters (2/6)      - After IPO, Facebook to focus on mobile, local marketing
Promoting mobile and local marketing will be high on Facebook's agenda once the company goes public, analysts say. Locally targeted ads command much higher prices and deliver correspondingly more return on investment, says MomentFeed's Rob Reed. "You can run paid media on Facebook.com, or very soon, hopefully, on Facebook mobile ... saying 'We know you live close by to a Wal-Mart or a Cinnabon, go there and check in to get a deal.' And you're also volunteering valuable data about yourself," Reed says. Advertising Age (tiered subscription model) (2/6)  |  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Why Gentlemint is a big deal
Gentlemint, a niche network that this article pegs as "Pinterest for dudes," is potentially a big deal, Chris Brogan writes. The site itself may or may not take off, Brogan writes, but its very existence points to a new trend for extremely targeted curation in niche communities. "[T]argeted use of curation technology to build interesting content in a group setting is hot," he writes. ChrisBrogan.com (2/5) |  | Top experts from leading social brands like Ford, Citi, Ogilvy, and Edelman teach you how to create a social media strategy for maximum sales and customer engagement. Executive Social Media bootcamp: 20 days, 100 percent online & on-demand. 20 hours of exclusive content & LIVE office hours. Use code “sb” for a 15 percent discount! Learn more and enroll now! | | | | Ideas in Action | | | |  | - Toyota unleashes a spambot with Super Bowl promotion
Toyota's social Super Bowl campaign backfired after the company programmed multiple automated Twitter accounts to send promotional messages to anyone using Super Bowl-related hashtags. That led to a flood of unwanted messages, angering Twitter users and prompting Toyota to pull the plug on the campaign. "We've certainly learned from this experience and have suspended the accounts effective immediately," Toyota social media executive Kimberley Gardiner said in a statement. TheNextWeb.com (2/4), WebProNews (Lexington, Ky.) (2/5) - Why Ford is still bullish on social media
Ford's social media chief, Scott Monty, says that after years of heavy involvement, the brand's presence is now diffused across several departments within the organization. The automaker's Twitter account, 17 Facebook pages, six blogs and assorted other social outposts help to humanize the brand and increase customer loyalty, Monty says. "It's about ... showing people that there are real people behind Ford who are just like them," he says. Wisconsin State Journal (Madison) (2/5) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | | | - What's your community really worth?
If your community doesn't directly increase sales or reduce costs, it's only a matter of time until budget-minded bosses decide to pull the plug, writes Richard Millington. To avoid that fate, figure out ways to articulate and demonstrate your community's contribution to the company's bottom line. "Don't wait for someone to question the value of your community. Get ahead of the question. Establish the value today," Millington writes. FeverBee.com (2/6) - What do your socks say about you?
Snazzy socks apparently are a must-have for people who want to be a part of the Silicon Valley in crowd these days. Expensive socks with bright patterns, pictures of ninjas or words such as "bacon" and "beer" are popular choices among tech elite, insiders say. "There is this universal sign, almost like a gang sign, where they nod and pull up their pant leg a little to show off their socks," YouTube's Hunter Walk says. The New York Times (tiered subscription model) (2/3) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, February 03, 2012
- Thursday, February 02, 2012
- Wednesday, February 01, 2012
- Tuesday, January 31, 2012
- Monday, January 30, 2012
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