Who made the biggest social media mistakes of 2011?

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February 16, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Twitter nabs address-book data when app is installed on smartphones Twitter has admitted to uploading address books from users who install its smartphone application. The company has said it will clarify language in its privacy policy with the app's next update. ReadWriteWeb.com (2/15)      Twitter's contact-removal fix apparently isn't working as advertised ReadWriteWeb.com (2/16)      The State of the Social Universe: Insights from Four Experts. How can marketers navigate the world of social media and harness the power of social networking to further their goals? Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all. Download your copy today! Network Update    Facebook readies Timeline for brands Facebook reportedly will bring its Timeline feature to brand pages this month. The format will be slightly different for marketers than for consumers; brands could potentially develop content to extend back through their entire history, not just during their time on Facebook. Advertising Age (tiered subscription model) (2/15)      Facebook uses "want" and "own" buttons for targeting: Facebook's Sponsored Stories ads have reached a second phase in which users are being targeted based on their video watching, song listening and gaming. The information is derived from new buttons "want" and "own," adding to Facebook's "like." ClickZ (2/14)      Other News Verified accounts, Pseudonyms come to Facebook TechCrunch (2/15)      Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! Ideas in Action  On YouTube, original acts rule channel lineup Producers of acts that got their starts on YouTube are seeing the biggest subscriber bases on the site's channel lineup, while well-known acts and media properties such as Madonna and Slate magazine are struggling for subscribers. Since its launch in December, the Maker Studios show "The Moms' View" has nabbed 60,000 subscribers and 2.1 million viewers have streamed content. Adweek (2/15)      Tool aims to aggregate, authenticate breaking news on Twitter Seriously Rapid Source Review is a software tool in development that is intended to collect news-breaking tweets from journalists. Rutgers University researchers teamed up with Microsoft for the tool, which may help to verify news sources. The developers say the tool will use contextual clues to spot erroneous reports, saying it can spot an eyewitness 89% of the time. Mashable (2/15)      Facebook offers advertising support, resources Facebook is offering two services to help first-time advertisers navigate the site. The Start To Success program offers phone support and a $50 ad credit, and the FastTrack offering gives businesses access to an ad representative and resources. TechCrunch (2/15)      The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Membership Rewards® points that pay for flights, hotels, and more • 24/7, 1-on-1 Concierge for help with your life and your Business • Annual $200 Airline Fee Credit for any airline Business Platinum Card APPLY NOW Research and Reports    Facebook leads in display-ad impressions for 2011 with 1.3 trillion Ad targeting seems to be the key as the biggest carrier of online display ads, Facebook, accounted for more than 1.3 trillion impressions last year, or 27.9% of the global total, according to comScore. Meanwhile, Yahoo! and AOL, content-related providers that also target ads, accounted for 529 billion and 131 billion impressions. Poynter.org/MediaWire blog (2/14)      The telephony market is making a lot of smart people make poor choices. Take a minute to read the latest VoIP News and ground your opinion in hard-bitten analysis. In this complimentary guide, we chart the future of IP-convergence, mobility, IPv6, and much more. Get the VoIP News here. The Takeaway    Tweeting is easy with browser extensions Silver Bird, Tweetings and TweetBar are applications that let you tweet from your Internet browser, writes Corina Mackay. While these apps have relatively few sophisticated features, they make it easier to blend Twitter into your workflow if you're already spending a lot of time online, Mackay writes. SocialMediaExaminer.com (2/15)      How to draw fresh eyes to old posts Keep traffic flowing to older blog posts by making sure they are optimized for search engines with strong keywords, Mary Ellen Slayter writes. Use e-mail blasts or roundups to draw attention to older work or create follow-up posts to get readers to check out your classic posts, she writes. RepCapitalMedia.com (2/15)      Who made the biggest social media mistakes of 2011? Ragu made fun of dads making dinner, Netflix flubbed a product launch and Durex made sexist jokes -- earning all them all "Suxorz" awards for the biggest social media goofs of 2011, Heidi Cohen writes. Woody Harrelson's one-way conversation with Reddit users and the escapades of then-Rep. Anthony Weiner also made the list of dubious achievements. "The lesson for marketers, PR professionals and brand champions is to make sure you understand the social media platform before you launch your initiative and use some old fashioned common sense," Cohen writes. SmartBrief/SmartBlog on Social Media (2/16)      What you can learn from the worst of the worst in social media marketing HeidiCohen.com (2/16)      Marketing the Concept of Sales Mobility: Forrester reports 40% of CMOs say growing their tech savvy is a top ’12 goal. Driving the trend: sales mobility. More marketers are using iPads to demo products anywhere, anytime. So who’s making the iPad content that excites prospects and accelerates sales? Download the white paper to learn more. Social Shareable  Chamtech's "spray-on antenna" may give smartphones better service A company in Utah has a potential solution for dropped cellphone calls: an "antenna-in-a-can" that can be applied to a wall or tree to improve your phone's signal by as much as 10%. Chamtech Enterprises says its "Spray On Antenna Kit" was used to transmit a VHF signal up to 14 miles in tests. The company sees government agencies, medical-device vendors and mobile-phone companies as potential customers. PhysOrg.com (2/14)      Position Title Company Name Location Director, Social Media American Farm Bureau Federation Washington, DC Marketing Manager/Social Media Expert ARS Interactive Washington, DC Director of Social Media University of Maryland University College Adelphi, MD Manager, Digital & Social Media Research Warner Bros. Home Entertainment Inc. Burbank, CA Click here to view more job listings. Featured Content    Young Entrepreneurs Craft Their Own Future Dan Schawbel Fake-Work Projects: How to Avoid the Ultimate Time Trap Carla Young Diversity in the Workplace: 5 Ways to Help Your Team Perform Better Bruna Martinuzzi SmartQuote  Soon, you won't have to connect with Calvin Broadus. If you're cool enough, you could become friends with the verified Snoop Dogg." --Josh Constine, writing at TechCrunch      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! 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