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2012/03/20

10 ways to make your website more social

 
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iMedia Connection: Connecting Marketing Community
  March 20, 2012 issue Forward this newsletter  |   Subscribe  |   View online
 
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10 ways to make your website more social
By Jeff Ragovin
According to comScore, social media is now the No. 1 online activity. So what are you waiting for? Use these tips to turn your website into a social powerhouse.
A brand's guide to true social engagement
By Greg Kihlström
Careless interaction on social media can turn an assembly of advocates into a company of critics. Here’s how to foster long-term, genuine engagement with your fans and followers.
3 essentials for hiring production talent
By AJ Vernet
The talent question doesn't have to be a quandary; hiring mastery comes down to three surprisingly simple principles. Read ahead for tips on how to find stellar talent.
What's missing from HTML5
By Michael Tuminello
Many are celebrating the impending demise of Flash, but with all that HTML5 is lacking, the celebration could be short-lived. Here's why you'll miss Flash, and what is needed to truly replace it.
LATEST BLOG POSTS More posts
The Consequences of the Automated Economy of Online Ad Sales
By Tom Hespos
Gifts to 25-year-old media planners threaten innovation in the media buying sector. Or at least they do if you're writing an intentionally provocative piece for DigiDay. I tried to follow the logic of Jack Marshall's piece, entitled The Consequences of...
The Shocking Truth About QR Code Use
By Robert Bentz
The use of the QR Code increased by 6 times in 2011 and with increased smartphone penetration for 2012, it shows no signs of retreating. If 2010 was the year of mobile, then 2011 was the year of the QR Code. The percent of print ads containing QR...
Digital RFP Does Not = Real Frustrating Process
By Joy Baer
Digital has become an important element for agencies to include during advertising campaigns. For the past four years, STRATA has been conducting surveys with media buying executives on important issues affecting the industry, one of which has always...
Using Social Network Data To Target Your Ads: The technology behind the latest one-to-one marketing push.
By Rick van Boekel
Advertisers can utilise the wealth of data Facebookers give about themselves in two new and exciting ways. Targeting visitors within Facebook or re-targeting Facebook users on other sites. Which strategy you choose will depend on your brand, your...
#SXSW Interactive 2012 Recap: A Noobs View
By Kent Lewis
As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbies perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective....
15 Social Media Wordpress Plugins for 2012
By Noemi Madrid
Social media networks such as Facebook and Twitter have motivated businesses and corporations all over to take advantage of the sheer volume of users on these social media websites. Here is a list of plugins for Wordpress, that should help your...
MOST READ ARTICLES
1. A social media planner's guide to pleasing the boss
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3. The 5 worst mobile websites
4. 7 stellar creative ideas for display ads
5. 14 intriguing ways to use QR codes
SUMMIT COVERAGE More photos
Joseph Dumont, Partner, Questus
David Rosenberg, Director, Brand Advertising, AARP

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