| |  | | | | | | 10 words you should never use on LinkedIn |  | | By Josh Dreller Using the wrong phrases to define our capabilities can make marketers appear underqualified and out of touch. Here are the overused buzzwords that you should definitely leave off your online resume. |  | | How data can optimize targeting |  | | By Douglas Feit Your website is the most important channel for your business. Here's how to leverage data to create a truly personalized experience for the audiences that visit your site. | | 5 advantages of corporate-branded apps |  | | By Chad Udell Organic brand advocacy is difficult to achieve, but an emerging method allows companies to seep into consumers' minds. Here's why you should launch a branded app. | | Throwaway Marketing: Why We Trash Some Of Our Best Ideas |  | | By Jessica Doban Walking away from a good idea is difficult, but it's often just as important as creating one in the process of making a concept come to life. The agitation that flows from a poorly conceived idea can be endless. I recently told myself that I'd create a... | | Revenue Growth by Choice and The Buyer Orbit |  | | By Tony Zambito This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Growth is getting harder and harder to come by. With this... | | False Directions, Discouragement and Accountability |  | | By Steve Parker, Jr. Have you ever been told, 'there are no shortcuts to success,' 'there is no easy road,' or 'practice makes perfect'? We've all heard something to that effect. In fact, it may be safe to assume we have all personally dolled out that same sage advice a... | | It's Not Always the Product. |  | | By Doug Weaver Anyone I've spent time with over the past couple of months has heard me talk about "The Challenger Sale," by Matthew Dixon and Brent Adamson of the Corporate Executive Board. I talked about their underlying research in a post last October, and have... | | | Advertisement  | We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! | | |
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Keep a civil tongue.