3 brands that made the wrong friends

March 23, 2012 issue Forward this newsletter  |   Subscribe  |   View online   3 brands that made the wrong friends By Jim Nichols When brands open up to make friends, they become vulnerable to enemies lurking around the corner. Here are brands that attracted the wrong kind of "support" and four tips to avoid it. A guide to multi-screen marketing By Zach Weiner When two powerhouses like TV and digital collide, it creates exciting implications for marketers on both sides of the spectrum. Here are some rules for planning campaigns in a multi-screen world. Why ecommerce is critical for marketers By Jake Bailey Sites utilizing ecommerce have gained an essential role in the marketing mix, reaching consumers at the highest point of purchase intent. Here's why you should be rethinking retail. 4 steps to pulling off an impossible campaign By iMedia Editors Too many campaigns fail, not for lack of great ideas, but because the teamwork didn't happen. Here are the ways to make sure your next project goes big. LATEST BLOG POSTS More posts 140 Proof Recap from Mobile World Congress in Barcelona By Jon Elvekrog Mobile World Congress in Barcelona was another blockbuster event. Between the sprawling vendor booths and the late-night sponsored dinners and cocktail parties, there were lots of interesting discussions on the future of mobile. During the 140 Proof... 5 Things Family-Friendly Brands Need to Consider in Their Online Ad Campaigns By Paul Roberts Family-friendly brands have a unique advantage in online advertising. When you know exactly who your audience is, you can develop a precise and effective campaign that targets the people you're trying to reach, speaks to them in a way they understand... The Downside of Our Industry's Tools By Tom Hespos As a business culture, we're shaped by the tools we use. Sometimes our tools have effects on us that we consider undesirable. The first ad sales reps to call on me at K2 (an early digital agency) might remember the conference room we used for sales... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 words you should never use on LinkedIn 3. The 5 worst mobile websites 4. How 10 apps became indispensable to moms 5. 10 ways to make your website more social SUMMIT COVERAGE More photos Wesley Barrow, Director, Eastern Sales, Buddy Media Melissa Hudson, Vice President of Marketing, Buddy Media See who else went...   Join us at these upcoming events Full calendar »   Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info   Advertisement     LATEST JOBS More jobs Senior Usability Researcher Sales Account Executive Digital Media Planner Sales Planner Senior Director Advanced Media Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dimple Thakkar CEO and Impresario, SYNHERGY MARKETING See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.