3 insane Starbucks campaigns

March 29, 2012 issue Forward this newsletter  |   Subscribe  |   View online   3 insane Starbucks campaigns By Bethany Simpson Augmented reality, cryptic QR codes, and secret messages from Lady Gaga: These are the campaigns that blew our minds. Get inspired by the ideas that grabbed the attention of Starbucks' 24 million Facebook fans. A retailer's guide to creating brand loyalists By Millie Park To avoid frustrating customers with irrelevant recommendations, retailers need to understand their behavior. Here's a guide to building a lasting, brand-loyal relationship. How to protect your brand's social reputation By Joshua March When it comes to a brand's online image, customers are more crucial than ever. Here's how to balance your company's digital presence with the voices of its followers. LATEST BLOG POSTS More posts ABC's iPad presentation at iMedia's Video Summit By Kyle Montero Clearly, as reinforced by iMedia's Video Summit, which sadly drew to a close last night, video and TV are rapidly evolving. And all the platforms accelerating this change were hot topics at the event. The tablet in particular, used by 70 percent of... Amazon.com answers your questions! By Brad Berens I'm thrilled that Amazon.com VP Lisa Utzschneider is opening ad:tech San Francisco next week with her keynote address, "Amazon: Its Day 1 for Advertisers. " At the end of her session I'll ask Lisa questions posed by readers of this blog -- so ask away... Top 3 takeaways from the iMedia Video Summit By Adam Kleinberg I'm in San Antonio, Texas, home of the Alamo, at the first-ever iMedia Video Summit. It's been a great event with some of the smartest people in the industry and the excitement about online video opportunities here is palpable. Here are the top 3... Dot Anything Domains: Gauging the Compass at SXSW and Mapping Important Deadlines By Jeremiah Johnston For anyone who walked the aisles of exhibitors at SXSW recently, its abundantly clear how much start-ups and established players alike have invested in building their brand around an important set of domain names. Talking with people before and after... 3 Ways To Connect With Todays B2B Buyers By Tony Zambito This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today's B2B buyers is on... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 words you should never use on LinkedIn 3. 11 agency buzzwords you need to know 4. 3 smart websites that do it best 5. 3 brands that made the wrong friends SUMMIT COVERAGE More photos Jasme Bantens, VP/Group Director, Strategy, Digitas David Stopforth, VP, Client Planning Director, Zenith Media See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Marketing Associate Receptionist/Administrative Assistant Receptionist/Administrative Assistant Digital Marketing Consultant Account Executive - Interactive Markets Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jeff Ragovin Co-founder and Chief Strategy Officer, Buddy Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.