  | | | Today's Buzz |  | | |  | - Facebook opens Timeline to brands
Facebook has announced that it will upgrade all brand pages to the Timeline profile format at the end of March and is allowing brands to upgrade before then if they wish. The transition will allow brands to highlight important content and to tell a story about their brand to young consumers who may not already know the brand's history. "While the brand timeline will unlock opportunities and also expose risks for many CMOs, we envision a world of possibilities for heritage brands to build connections with millennials," write Matt Makovsky and Matt Wolfrom. Adweek (2/29), Advertising Age (tiered subscription model) (2/29)       |  | There are many approaches that have been explored to increase talent retention. Today, many strategies can be carried out through talent management practices supported by a robust technology platform. Download this whitepaper to learn six key strategies that organizations can implement with technology support to retain their top talent. |
 | | | Network Update | | | |  | - Facebook unveils new premium and mobile ad units
Facebook rebooted its ad business Wednesday at a summit in New York, unveiling new mobile ads and premium units along with a "Reach Generator" tool to help marketers control where their ads will appear. The new units are designed in part to help marketers develop more organic advertising campaigns focused around activity on their brand pages. "We are evolving from advertising to stories. Ads are good, but stories are better," said Mike Hoefflinger, Facebook's customer marketing director. Advertising Age (tiered subscription model) (2/29), GigaOm (2/29), ClickZ (2/29) - Twitter promos are coming to mobile apps
Twitter is set to roll out its Promoted Tweets and Promoted Accounts products across its official mobile applications, in the network's first effort to reintroduce promoted content since a debacle last year. This time around, promoted content will be integrated into users' main timeline and search results, rather than showcased in a separate area of the screen, and will be easily dismissible simply by scrolling or swiping. Wired.com/Epicenter blog (2/28) |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - Social-ad shops help brands launch Facebook campaigns
A growing number of third-party companies are making serious money helping brands to implement their Facebook marketing strategies. Companies such as Buddy Media, Wildfire Interactive and Vitrue employ scores of engineers to create innovative Facebook pages and applications, with big brands paying five-figure sums for year-round campaign support. "They know the Facebook infrastructure inside and out, and they have developed interesting apps that marketers can tap into so they don't have to reinvent the wheel," says analyst Debra Aho Williamson. Bloomberg (3/1) - How social media will help pick the next president
Social media will "definitely sway who becomes our next president," despite reports that social sites play second fiddle to conventional news sources when it comes to shaping U.S. political discourse, Andy Kessler writes. Twitter and Facebook are subtle tools, allowing campaigns to quietly target key influencers rather than simply broadcasting their message, Kessler writes. "The greatest effect of social networks on Election 2012 will take place behind the scenes," he writes. The Wall Street Journal (2/29) |  | Free Guide: How to Use Google+ for Business
Google+ is the new social network on the block. With more than 40 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook's domination of the social media space. Have You Built Your Google+ Business Page Yet? | | | | Research and Reports | | | |  | - Brands are terrible at Facebook engagement, study indicates
Brands have a long way to go when it comes to using Facebook to engage their fans, according to an A.T. Kearney study, with about 19 out of 20 brands using the site chiefly to broadcast information rather than to start conversations. More than half of the brands studied failed to respond to any fan-generated Facebook comments during 2011, researchers found. eMarketer (3/1) - Wave goodbye to your default landing tab on Facebook
Facebook's transition to Timeline-based brand pages has some marketers in a whirl about losing their default landing tabs, writes Jim Belosic. But don't panic, he writes: With a smart banner image and pinned custom applications, it's possible to replicate much of the functionality of the tabs. "[Y]ou can still drive up likes, fan-gate content and do everything else a well-designed Default Landing Tab did. It just takes a tad more creativity," Belosic writes. SmartBrief/SmartBlog on Social Media (3/1) - Don't treat social media as an afterthought
Marketers need to start thinking about their brand's social media strategy early in the creative process, says Ford social media chief Scott Monty. "Social media is not ... a rubber stamp you put on after having done everything else. It's absolutely important to be integrated into the thinking early on as you're putting your strategies, programs and tactics together," Monty says. Mashable (2/29) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| | - Japanese ray gun leaves people speechless
Japanese researchers have developed a gunlike device that renders anyone it's pointed at unable to speak. The device uses "delayed auditory feedback" to disrupt people's ability to form coherent speech without causing any physical discomfort or long-lasting side-effects. The gadget reportedly doesn't affect people's ability to grunt or scream incoherently. The inventors say the device could be used to compel people to take turns speaking in meetings or to silence rowdy library patrons. MIT Technology Review online/The Physics arXiv Blog (3/1)
 | Online content has to be hot to go viral. No one wants to tweet about or post a lame ad on their Facebook page."
--Jonathan Collegio of American Crossroads, discussing social media in politics, as quoted by The Wall Street Journal  |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, February 29, 2012
- Tuesday, February 28, 2012
- Monday, February 27, 2012
- Friday, February 24, 2012
- Thursday, February 23, 2012
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