How marketers can use NFC

March 12, 2012 issue Forward this newsletter  |   Subscribe  |   View online   How marketers can use NFC By Michael Estrin A lot of marketers have no clue what near field communication is, but savvy insiders are beginning to unlock its potential. Here's a cutting-edge guide to NFC to lift your brand's profile. How email marketing is evolving By Chris Marriott While it's tempting to keep changes to your email marketing strategy at bay, marketers must realize that the tides are turning. Here's the information you need to stay afloat. Why Facebook is abandoning "likes" for Sponsored Stories By Dave Williams Facebook is now focusing on the branded ad unit that performs best in terms of click-through rate, conversions, and effective CPM. Here's why this is a win for brands. How to avoid the hidden costs of email By Ben Salmon Without careful consideration, email marketing accrues serious costs. Here's how to avoid getting gouged and increase the overall effectiveness of your marketing campaign. LATEST BLOG POSTS More posts Q&A: Phil McKinney, Former CTO, HP (Concl): 'Killer Questions' – on WebOS, Meg Whitman & More By Rick Mathieson So what really happened with the Palm acquisition and webOS? What went wrong during the short reign of Leo Apotheker? And what to make of Meg Whitman as CEO? In the conclusion of my recent conversation with Phil McKinney, the recently retired chief... #Facebook's Big Changes By Samantha DeVita What you need to know. Facebook announced a few new exciting changes at their fMC event last week. It was clear to r2i that Facebook is putting Brand Pages at the center of paid media strategies. Going forward, the new ad platform will require that... Creativing :: Hot location-based apps from SXSW, How QWERTY shapes word meaning, and Google's ongoing efforts to be cool By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. GO Launcher comes to Android tabs, frees you from fixed grid tyranny. I always felt a well-designed Unix skin could have solved a lot of the PC worlds... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 14 intriguing ways to use QR codes 3. 5 display advertising metrics you should know 4. 10 tips for a killer Facebook brand page 5. 3 customer comments you can't ignore SUMMIT COVERAGE More photos Wesley Barrow, Director, Eastern Sales, Buddy Media Melissa Hudson, Vice President of Marketing, Buddy Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Director, Email Marketing (SME) Marketing Manager, Paid Search Senior Manager, Strategy and Planning Usability Lab Coordinator Technical Project Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Anurag Wadehra CMO, Baynote See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.