 | | | Today's Buzz |  | | |  |  |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | Network Update | | | |  | - Twitter gets right-to-left languages straightened out
Twitter has added full support for messages posted in languages such as Hebrew, Farsi, Arabic and Urdu, which are read from right to left rather than from left to right. Until recently, right-to-left posts were plagued by garbled hashtags and broken search results, so Twitter launched a project for translation and technical upgrades to fix the issue. Los Angeles Times/Technology blog (3/8)      |  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | | | Ideas in Action | | | |  | - All ad campaigns are social, industry execs say
Brands need to change their attitude toward social media and start thinking more strategically about social platforms as they plan their campaigns, industry executives said at an Online Publishers Association panel. Too many marketers still think of social media as an optional add-on to conventional campaigns, says MDC Partners' Faris Yakob, but the truth is that all campaigns are now social. "It isn't really up to you anymore. If you don't put it up on YouTube, someone else will," he says. Adweek (3/7) - Celebrity tweets didn't breach ad rules, U.K. regulator says
A campaign that saw celebrities post out-of-character tweets, followed by a message promoting the restorative powers of Snickers bars, didn't breach social media advertising rules, according to the U.K.'s Advertising Standard Authority. The initial "teaser" tweet wasn't flagged as sponsored content, but the follow-up message made it clear the celebrities had been paid for their participation in the campaign. The Telegraph (London) (3/7) |  | Maximize Your Business's Potential.
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  | | | The Takeaway | | | |  | - What's in your SXSW social media tool kit?
Mobile applications with a social twist can help South by Southwest conference attendees get more out of the event, Jessica Miller-Merrell writes. Group.me is a good way for people to coordinate their plans, EchoEcho offers location-based networking fine-tuned for conference attendees and Tweet-a-Beer helps lubricate the networking process by letting people buy drinks for their Twitter contacts. SmartBrief/SmartBlog on Social Media (3/8) - Easy ways to avoid the social media time suck
Social media doesn't have to take up all your time, Jamie Self writes. To craft a successful campaign without getting sucked in, be clear from the start about what you're trying to accomplish, develop a compelling brand story to tell and take advantage of specialized tools that make social communications more efficient. SmartBrief/SmartBlog on Social Media (3/8) - Wolf spiders turn Australia into a webby wonderland
Floods have left countless Australian wolf spiders seeking shelter on higher ground -- and the congregating critters have started weaving thick webs covering vast tracts of the countryside. From a distance, the white farmland looks like it's frosted in snow; up close, it can be seen to be seething with thousands of arachnids. New York Post/Reuters (3/7)
- Attending SXSW? Write for SmartBrief!
SmartBrief is accepting guest-blogger pitches from readers who will attend the South by Southwest Interactive festival this Friday through Tuesday in Austin, Texas. We're looking for posts on key takeaways in business leadership, social media marketing and even the city's food scene. For more details, check out our guest-blogger guidelines or e-mail Doris Nhan. - Correction
A summary in Wednesday's brief incorrectly identified Friendsheet's ownership. Friendsheet is an independently developed application that gained popularity after Facebook's CEO, Mark Zuckerberg, liked the application on his own page. SmartBrief regrets the error.  | Watch and jewelry brands are some of the most responsive of all prestige verticals. ... [And] they also achieve high interaction rates on Facebook, garnering engagement three times that of their fashion and beauty counterparts."
--Scott Galloway, marketing professor and founder of L2, as quoted by the Financial Times  |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, March 07, 2012
- Tuesday, March 06, 2012
- Monday, March 05, 2012
- Friday, March 02, 2012
- Thursday, March 01, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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