How to write a killer RFP

April 9, 2012 issue Forward this newsletter  |   Subscribe  |   View online   How to write a killer RFP By Denise Zimmerman The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience. Emails that make you go "hmm" By Paul Needham Who knew that a C+C Music Factory lyric would apply to email marketing? Consider these examples of emails that make you pause and think -- for better and for worse. 3 reasons your analytics are useless By Ali Behnam They say trends trump accurate numbers, yet erroneous data can render your analytics virtually useless. Read on to debunk this myth. LATEST BLOG POSTS More posts Creativing :: Etch-A-Sketch and the power of publicity, Conan takes over Mashable, and Twitter hashtags as neon signs By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. Etch-A-Sketch's Stock Tripled Overnight After The Romney Gaffe. People are always asking what the ROI is in the area of social media, content marketing, and PR... Recyclebank gamifies for a better world By Chloe Della Costa Recyclebank has been running on gamification since the company was founded six years ago -- before anyone even knew the term. The company uses a system of points and incentives, rewarding people for good recycling habits. Now Recyclebank has expanded... The Future is Now By Tom Edwards Recently, I attended the Facebook Studio Live event in LA. The keynote speaker was author & Facebook employee Paul Adams of the Global Brand Marketing team. Paul provided a very insightful presentation that proved to be the highlight of the event... Role: The Most Important Word Sellers Can Hear By Tom Hespos Salespeople -- In any meeting with an agency, if you hear the word role, start taking notes. Role might be the most important word you'll hear during the course of the meeting. Here's why:If you're meeting with a roomful of media and account people, and... 4 Reasons Why All Companies Should Be Social Media Compliant By Tara Meehan You run the social media department at a digital marketing agency. The culture of your company is pretty loosey goosey. Flip flops, ripped jeans, and baseball caps are recommended attire. Sales staff spends nearly as much time tossing around your... 4 Ways the Power of Buyer Choice Will Transform Business Marketing By Tony Zambito This is part five and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. How buyers make choices today, in large part... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 5 reasons why the banner will outlive us all 3. 4 smart tactics for brands on Twitter 4. 3 insane Starbucks campaigns 5. 7 marketing opportunities on Pinterest SUMMIT COVERAGE More photos Travis Lusk, Director, VINDICO Services, Vindico Group Maggie Peuler, Associate Media Director, Moxie Interactive Jes Santoro, SVP, Sales, Vindico Group See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Sr. Analyst, Digital Analytics Web Producer Digital Strategist (Planner) Strategy Supervisor Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Scot McLernon Chief Revenue Officer, YuMe See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.