An insider's look at the power of influence marketing

April 10, 2012 issue Forward this newsletter  |   Subscribe  |   View online   An insider's look at the power of influence marketing By Mark Schaefer In this excerpt from "Return On Influence," author and business consultant Mark W. Schaefer discusses the new rules of online influence. What we mean by "mobile" By Rebecca Lieb As mobile's value in the digital marketing mix continues to grow, it remains without a concrete definition. Find out why marketers need to get on the same page. Why YouTube's original programming changes the game By iMedia Editors YouTube is investing big money (to the tune of $100 million) and partnering with major personalities like Ashton Kutcher, Amy Poehler, and Shaquille O'Neal to produce original video content. Here's why digital marketers can't ignore the shift. LATEST BLOG POSTS More posts Mobile Brand Engagement 101 By Barbara Apple Sullivan As smartphones become ever more pervasive, companies are increasingly realizing the need to extend their communications to mobile. The idea of mobile brand engagement is still fairly new, though. In this post, I'll discuss and define the current state... Pining for Pinterest: Marketers' Questions Answered By Kailei Richardson Pinterest has been generating quite the buzz lately. I personally admit that I've spent more hours than I'd like to count on the social network over the past couple months. Regardless of familiarity with the site, many people I've talked to about... Creativing :: Etch-A-Sketch and the power of publicity, Conan takes over Mashable, and Twitter hashtags as neon signs By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. Etch A Sketch's Stock Tripled Overnight After The Romney Gaffe. People are always asking what the ROI is in the area of social media, content marketing, and PR... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 4 smart tactics for brands on Twitter 3. How to write a killer RFP 4. How to thrive as a second city agency 5. 3 insane Starbucks campaigns SUMMIT COVERAGE More photos Andrew Taylor, Optimization Director, Universal McCann Los Angeles Dave McKeand, Director, Advertising Sales, Grab Networks See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Sr. Manager, Traffic Acquistion Sr. Analyst, Digital Analytics Web Producer Digital Strategist (Planner) Strategy Supervisor Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Scot McLernon Chief Revenue Officer, YuMe See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.