 | | | Today's Buzz |  | | |  | - How Facebook ate the Internet
Facebook has no serious rivals in social networking, so it has begun to compete with tech titans such as Apple and built a thriving ecosystem of tools that have turned the site into a microcosm of the Internet itself, Robert Lane Greene writes. That has radically changed the way that people think about themselves and their online activity, and altered the Web in ways that will continue to be felt regardless of Facebook's ultimate success or failure. "Google made the internet navigable. Apple made it portable. ... Now Facebook has made it social, raising a generation that will never again expect things to be otherwise," Greene writes. Intelligent Life (May/June 2012)        |  | 7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. | | | | Network Update | | | |  | - Tumblr-Gnip deal will give brands access to vast data trove
Tumblr is partnering with social media aggregator Gnip to make its public posts available for analysis. Brands will be able to pore through data about Tumblr's 20 billion blog posts and 50 million blogs, helping them to figure out how to create viral content and reach the site's highly active user base. "It's an incredible signal ... [that brands] now have the underlying data across the entire Tumblr network to see what's getting discussed," Gnip President Chris Moody says. Adweek (4/17) - The '80s called; they want their social network back
A network called Super Dimensional Fortress in the 1980s served as a kind of text-only proto-social network, Todd Bookman writes. Thousands of computer geeks still use the SDF service, which gives command-line access to a shared operating system through which users can post messages to one another. "This is a lot more elegant [than modern social networks]. ... Using a mouse and having windows and dragging stuff around is distracting," user Pat McNameeking says. National Public Radio (text and audio)/New Hampshire Public Radio (4/17) | Ideas in Action | | | |  | - Honda offers Pinterest users $500 to stop pinning for 24 hours
Honda is launching a Pinterest-powered campaign offering top "pinners" $500 to take a 24-hour break from Pinterest. Participants are being encouraged to use the cash to visit places or buy products they've previously pinned. "We're just dipping our toes in the water here with our first campaign, but it will be a good opportunity to market some of our vehicle launches," social media manager Lauren Ebner said. Advertising Age (tiered subscription model) (4/18) - Instagram marketing tips from Pepsi and Red Bull
A handful of brands -- notably PepsiCo and Red Bull -- are using Instagram as a marketing channel. The photo-sharing service is a lightweight way to connect with consumers through content sharing, contests, crowdsourcing and scavenger hunts, marketers say. "We use Instagram to humanize the brand and take people behind the curtains," PepsiCo digital chief Josh Karpf says. ClickZ (4/17) | Research and Reports | | | |  | - Facebook challenges for title of Brazil's most-visited website
Facebook used to run a distant second to Google's Orkut among Brazilian social networkers, but now the social giant is on its way to becoming the country's most popular website. Facebook overtook Google's home page as Brazil's most visited website for a few days this month, drawing about 11% of the country's total Web traffic. "[I]f this blip ... is any indication, Facebook could one day overtake Google in Brazil, and then eventually in other countries around the world as well," Emil Protalinski writes. ZDNet/Friending Facebook blog (4/17) |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | SmartPulse | | | |  | - Have you ever run a contest that you promoted using your social media presence?
| Yes |  63.87% | | No, and we're not considering it |  25.21% | | No, but we're considering it |  10.92% | - 5 tips for running a social media contest: Most SmartBrief on Social Media poll respondents indicated they've used social media to promote a contest. The combination can be powerful, but it can have some serious pitfalls, Jeremy Victor writes. Having vague rules, mingling your brand with another and disregarding federal regulations are easy ways to run into trouble while running a contest, he writes in SmartBrief's SmartBlog on Social Media.
- Do worry about whether your brand is interesting enough to sustain a social media presence?
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Today's customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how your organization can build better business processes. |
 | | - Why brands should stop chasing big influencers
Conventional wisdom says brands should target social promotions at their most influential customers and advocates -- but influence often is misunderstood, writes Lee Odden. Simply being popular doesn't make you influential, so brands might be better off targeting "niche influencers" with smaller, better developed social networks, Odden writes. "Rather [than] just going after the big fish, target those that have closer, more intimate and meaningful connections," he writes. TopRankBlog.com (4/18) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
What's Your Company's Social Media Policy? Get the Guide!
Every company should consider the goals of its social media strategy, corporate culture and the extent to which they are comfortable with employees engaging in social media activity on the job. Download Oneupweb's Free Paper—Social Media: The Guide to Creating a Kick-A$$ Company Policy.
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| | - Lost "orphan" finds family on Google Earth
In 1986, 5-year-old Saroo boarded a train and ended up in Calcutta, India, about 900 miles from his family home. Unable to remember the name of his hometown, Saroo lived as a street urchin before being adopted by an Australian family. Now he has finally tracked down his birth parents by using Google Earth to find a village matching his childhood memories. BBC (4/13)
 | Facebook's true competitor is the rest of the entire internet."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, April 17, 2012
- Monday, April 16, 2012
- Friday, April 13, 2012
- Thursday, April 12, 2012
- Wednesday, April 11, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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