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2012/04/01

New Treasure Unearthed at Watchismo - VOID WATCHES

USS Watchismo has unearthed a new collection of VOID watches

V01 and V02 now with stainless steel straps!

"Inspired by the horizon, the line where sky and sea meet, a coming together of the elements and a reconciliation of opposites"

VOID Watches is an independent boutique watch brand launched in 2008 as the single vision of Swedish designer David Ericsson.

They have a unique take on watch design using simple yet expressive shapes, giving our watches an almost architectural expression. Just like a great building is designed to fit its environment, all VOID Watches are made to sit perfectly on your wrist.

The design draws heavily on the Scandinavian design tradition using simple geometries and materials often found in architecture. Our design philosophy is to create unique products using as simple geometries as possible and bring them to life by using honest, traditional materials.

Click here to view the new VOID treasures

See the entire VOID Watch Collection

The V02 uses two 'compass needle' hands, the short hand representing the hours and the long the minutes as on any other watch. Each hand has one rd. and one white end where each color corresponds to the number with the matching color on the dial.

V01EL – DIGITAL WATCH

This watch uses a custom inverted LCD display with an electroluminescent back light and simple time/date functions. The solid stainless steel case is measuring 36 x 42 x 9mm. The watch comes in various colours and finishes. It has a mineral glass crystal and a high quality leather strap.

V02 – ANALOGUE WATCH

This iconic watch features a novel interpretation of the classic speedometer-style dial showing only half of the traditional circular face.

The V02 uses two 'compass needle' hands, the short hand representing the hours and the long indicating the minutes as on a normal watch. Each hand has one red and one white tip at opposite ends where each colored tip corresponds to the digit with the matching color on the dial.

This watch is deliberately engineered to encourage the user to reflect on the value of time. The main challenge has been finding the optimum balance between usability and complexity. By using a representation of the classic compass needle, a deliberate contradiction of an intuitive symbology is created. This unusual method of displaying time encourages the user to reflect on this most precious of all commodities and acts as a reminder of the fragility and transience of a moment.

The solid stainless steel case is precisely molded and carefully proportioned measuring 36 x 42 x 9mm. The watch comes in various colors and finishes, with a mineral glass crystal and high quality leather strap. The 'compass needle' hands still allow the use of a standard 12 hour high quality quartz movement from Japan.

Designer David Ericsson (b 1977 in Sweden) has always been fascinated with the process of creating products, from idea to delivery to the end user. After graduating as an engineer from the Royal Institute of Technology in Stockholm, he started to work for one of Sweden's largest industrial design firms, where he gradually shifted his attention towards design. With a technical background, his design approach is often to keep things as simple as possible, but with a unique twist.

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