By Andrew Ettinger Salespeople don't have it easy. But quite often, they shoot themselves in the foot. Here are the most common blunders sellers make when working with media buyers.
By Len Shneyder Email deliverability is a critical factor in every email marketing campaign, and knowing the difference between delivery and deliverability is crucial. Here's how to measure the success of your email efforts.
By Jonathan Levitt Mobile purchases doubled this past holiday season, and 425 million users currently access Facebook via wireless. These numbers prove what many marketers already know -- success depends on joining consumers in the mobile space. Here's why.
By Kyle Montero Nearly everyone in familiar with EA Sports' motto "It's in the game," and now, as the gaming publisher realizes the widespread consumer desire to play games online, EA is changing the way it plays its game. With 100-million-dollar budgets, the EA of...
By George Diguido Last week I was fortunate enough to take part in an email marketing event that brought together many different email service providers and brands to discuss the hot topics in email. Though the conference was focused on email, mobile, and its influence...
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