6 cheap tricks for better social media marketing

May 14, 2012 issue Forward this newsletter  |   Subscribe  |   View online   6 cheap tricks for better social media marketing By David Rollo As social matures as an advertising medium, the prices for ads are going up. Here's how marketers can drive their brand messages without significant financial investment. Is this the end of email marketing? By Chris Marriott Has email reached the end of its evolution as a marketing tool? Have we already discovered every situation in which it can provide value? Consider these insights. 4 advanced online video techniques By Jim Dicso Online video tops the list of effective media for engaging consumers in a highly personalized manner. Here's how to attract, support, and expand customer relationships with this promising platform. LATEST BLOG POSTS More posts 5 types of socially enabled email By Tom Edwards So much time is spent defining intricate social strategies across owned social channels. But there are certain branded elements that receive minimal attention that can significantly amplify these efforts. One such item is how organizations incorporate... Creativing :: Vail Resorts marketing case study, Facebook's good advice to brands, and the problems around short CMO tenures By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. Banishing Short-Term and Shiny: A Look at Vail Resorts. This is how everyone should be thinking about digital marketing. Via @ClarkKokich Your Company Has Social... Why Your Mother Can Buy Media Better Than You -- C3 Metrics on Fractional Attribution By Mark Hughes As Mother's Day approaches, many of us remember quotes from our moms -- simple sayings which may not have rung true then, but are timeless now. Among them: If all your friends jumped off a cliff, would you do it too? It's obvious, but sometimes it takes a... Online Streaming Radio Presents Opportunity for Brands By Denise K. Myers Co-authored with Jacqueline Johnson, assistant media planner/buyer. When internet radio exploded onto the scene around 2005, it completely transformed radio from both a consumer and marketer perspective. Paired with the hundreds of new internet-enabled... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 painfully common mistakes that salespeople make 3. 5 blunders your brand is making on Facebook Timeline 4. 20 ways to use QR codes correctly 5. 6 lessons in launching a branded YouTube channel SUMMIT COVERAGE More photos Quentin Walz, VP, Digital Media, Meredith Corporation Michael Bouteneff, Internet Marketing Manager, Gerber Life Insurance Co Dennis Dailey, CEO, INFOstable See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Director, Integrated Marketing, Consumer Health Care Senior Marketing Manager, Customer Marketing Associate Manager, Sales Marketing UX Usability Researcher E-commerce Product Owner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Tom Shapiro Founder & CEO, Digital Marketing NOW See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.