 | | - Facebook says it will launch an app store
Facebook has announced plans to launch an App Center to facilitate the sale of social applications. The Credits-based system is expected to provide Facebook with a revenue stream, aid it in the mobile sector and give it more control over its ecosystem of social and mobile apps. "The App Center is a play for control of the social Web, and more specifically for the mobile social experience," Rafe Needleman writes. Reuters (5/9), Fast Company online (5/9), CNET (5/9)        |  | Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Twitter could have a long-term edge over Facebook, ad exec says
Twitter could outlast Facebook, Ogilvy & Mather's Rory Sutherland says. Twitter's "haiku element" and appeal to young urbanites give the network far more money-making potential than most people realize, Sutherland argues. "I can see Facebook being superseded more easily than Twitter being superseded. ... I wouldn't bet against it being more valuable [than Facebook] in the long term," he says. The Telegraph (London) (5/7) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Ideas in Action | | | |  | - Visa is getting social in its Olympic sponsorship
Visa's longstanding sponsorship of the Olympic Games will get a social media injection this year, marketing executive Alex Craddock says. The company has created a campaign strategy that's "social to the core," Craddock says, using Facebook, Twitter and other platforms to reach out to sports fans in dozens of markets around the world. "What we really wanted to do was tap into the passion consumers have for the Games and the athletes," he says. Chief Marketer (5/9) - Behind the scenes at Coke's Polar Bowl
Coca-Cola's Polar Bowl campaign, which saw animated polar bears commenting on the Super Bowl in real time, drew 9 million viewers and kept users engaged for an average of 28 minutes. The campaign, which also drove a 38% increase in Coke's Twitter following in a four-hour period, is "redefining" the way Coke plans its outreach, says Coke's integrated-marketing director, Jennifer Healan. "It's a conversation, not a monologue," she explains. Advertising Age (tiered subscription model) (5/9) - Wall Street Journal charts Facebook coverage on Timeline
The Wall Street Journal is employing Facebook's Timeline to chart the newspaper's coverage of the social network since 2004 and leading up to its initial public offering. "The story lends itself to Timeline because it extends over such a long period of time," said Brian Aguilar, a social media editor at the Journal. The page is its "own property" and invites readers to subscribe for updates, Aguilar said. MediaBistro.com/10,000 Words blog (5/8) - Luxury brands sparkle on Google+
High-end brands such as Ferrari, Gucci and Burberry are beating lower-tier brands when it comes to generating engagement on Google+, according to a Simply Measured survey. Automotive brands remain the social network's strongest performers, with Ferrari leading the pack with about 750,000 connections on the network. WebProNews (Lexington, Ky.) (5/9) - Social media poses dangers to the unprepared
Social media is a dangerous business, and smaller businesses should approach it with caution, Marty Weintraub says. Self-described social media "experts" often don't know what they're talking about, so it's important to keep a close eye on whoever is running your social strategy. "Don't forget that your social media profile belongs to you, and you are the one who should be deciding what the conversation should be," Weintraub says. SearchEngineWatch.com (5/9) | Social Shareable | | | |  | - Zoo puts iPads in apes' hands
Zookeepers in Miami are letting orangutans experiment with iPads running software meant to cater to humans with autism. The apes use the tablets to communicate, and officials are planning a "red ape rendezvous" project that would allow the orangutans to use videoconferencing to stay in touch with apes in other places. "IPads seem to work for humans. It's not surprising that orangutans, who share 97% of their genetic material with humans, like them, too," scientist and conservationist Birute Mary Galdikas says. The Associated Press (5/9) |  | The Corporate Social Media Summit is a corporate lead summit focusing on how big businesses utilize the power of social media fully. Join 25+ leading brands like AMEX, Dell, Gap, KLM as they answer your questions in 14 interactive sessions. It is the only summit designed exclusively to take your social media strategy to the next level. | | |
- Now for proof that you can't believe everything you read online
If you remember thinking the story about the vengeful girlfriend who pulled out her boyfriend's teeth when he visited her dental practice in Poland was too crazy to be true, you were right. Don't feel too bad if you were fooled because news giants, including the Los Angeles Times, the San Francisco Chronicle and The Huffington Post -- and even SmartBrief in a summary on May 1 -- fell prey to the hoax. MSNBC (5/8)  | Just because you've hired the sharpest 20-something in the world doesn't mean they understand the nuances of managing a brand and its community."
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, May 09, 2012
- Tuesday, May 08, 2012
- Monday, May 07, 2012
- Friday, May 04, 2012
- Thursday, May 03, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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