 | | | Today's Buzz |  | | |  | - How social media infiltrated the enterprise
Big companies increasingly are using social media internally to align their workforces, spur innovation and increase efficiency. Social business tools have yet to deliver a significant bottom-line boost, but advocates say they have potential. "Big ideas always move from the consumer market into the enterprise market," Yammer President David Sacks says. USA TODAY (5/16)        |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Network Update | | | |  | - Why Facebook should start tearing down walls
Facebook has a bright future and has proved itself able to learn from mistakes and to adapt to threats, Steven Johnson writes. Still, the social media giant could struggle with antitrust suits if it doesn't start working to promote openness, he writes. "If Facebook continues its transformation from website to medium, [CEO Mark] Zuckerberg and his team may well have to figure out a way to move their social network, or at least parts of it, onto an open standard," Johnson writes. Wired.com/Epicenter blog (5/16) |  | Download Forrester Research, Inc.'s April 2012 report: SMB eCommerce Solutions 2012, A Guide To Selecting Your eCommerce Solution written by Brian K. Walker. Learn which SMB eCommerce solution you should consider for your business. For example, Forrester expects to see the advent of full-service offerings such as Amazon's suite of solutions. Download your complimentary copy now. |
 | | | Ideas in Action | | | |  | - Fab.com adds Pinterest button, drops Google+ sharing feature
Fab.com is trading its Google+ sharing button for a Pinterest "pin" button, saying the fledgling image-based social network is driving 2% of its traffic. Google+, by contrast, was contributing less traffic than the personal blog of Fab.com CEO Jason Goldberg, according to the company. GigaOm (5/16) - Missteps are all in the game, McDonald's social media chief says
McDonald's U.S. social media chief Rick Wion says he has learned an important lesson: "You don't control things. You can only hope to steer things in certain directions." Despite social missteps by McDonald's, which saw Twitter hashtags hijacked by the chain's critics, Wion says he's happy with the buzz generated by the campaigns. Ragan.com (5/17) |  | Hot off the Presses! Q2 2012 ERP Comparison Guide
Get off to a successful start in the new quarter by shortening the time needed to purchase ERP software. Begin accurately controlling costs, inventory, and revenue forecasts. Learn how in this free download from Ziff Davis. |
 | | | Research and Reports | | | |  | - There's no escaping Facebook, researchers say
Quitting or never joining Facebook may not be enough to guarantee privacy in the social media era, German researchers say. It's possible to tell a huge amount about people based on their friends, the researchers say, so security-minded individuals may be better off joining social networks in order to control what information is available about them online, according to this blog post. PC Magazine/SecurityWatch blog (5/16) |  | Free Guide: How to Use Google+ for Business
Google+ is the new social network on the block. With more than 40 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook's domination of the social media space. Have You Built Your Google+ Business Page Yet? | | | - Brands need clear goals before going social, says J&J marketer
Brands need to figure out their endgame before launching a Facebook marketing campaign, says Kim Kadlec, Johnson & Johnson marketing vice president. Brands must map out what they hope to achieve before jumping on Facebook, or they risk simply annoying consumers, Kadlec says. "People are there because they love [Facebook]. We don't want to ruin the party," she says. ClickZ (5/16) - Twitter's guide to flying under the radar
Twitter wants to help its users go unnoticed. The microblogging service has rolled out a series of tips to help people anonymize their Twitter accounts, allowing them to avoid being personally linked to potentially embarrassing and troublesome tweets. Mashable (5/16) - Why social media marketers should stay flexible
Yahoo! amassed 1 million fans for its Movies project by clearly identifying its target audience, forging a potent external partnership and being prepared to change course when things didn't go according to plan, writes Andy Sernovitz. "Always leave room to drop something that isn't working, and double down on what is," Sernovitz writes. SmartBrief/SmartBlog on Social Media (5/17) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| | - Pirate Party makes a splash in German politics
The Pirate Party recently captured nearly 8% of the vote in an election in Germany. The pirate movement, which started in Sweden, is focused on issues such as Internet freedom. "Thanks to their fresh, anti-establishment attitude they are attracting many new voters, who in the past stayed away from the polls," said Jürgen Falter, a professor at the University of Mainz. MSNBC/World News blog (5/16)
 | When people see things, they feel things. And when they feel things, they change."
--Chris Laping of Red Robin Gourmet Burgers, as quoted by USA TODAY |
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| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, May 16, 2012
- Tuesday, May 15, 2012
- Monday, May 14, 2012
- Friday, May 11, 2012
- Thursday, May 10, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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