 | | | Today's Buzz |  | | |  | - Microsoft gives Bing a social makeover
Microsoft has redesigned its Bing search engine to include a dedicated social-search sidebar that will pull in relevant content from social networks such as Twitter, Facebook, LinkedIn, Quora and Foursquare. That's a big step up from Google's social search, both because it covers more of the social Web and because it combines both social and conventional search in an intelligent, seamless way, Jon Mitchell writes. "It's a sidebar like in a courtroom, a private counsel with your Facebook friends, with conversations from the whole social Web admitted as evidence," Mitchell writes. ReadWriteWeb.com (5/10), MIT Technology Review online (5/10), The Atlantic Wire (5/10)        |  | Keys to Planning a Smart Infrastructure
5/17/2012 12:00 PM EDT
As our infrastructure systems age and obsolescence looms; governments, regulators, and infrastructure operators face critical decisions that are shaping the future of these systems. Join Ovum Analyst Stuart Ravens and IBM's Dr. Ben Amaba as they discuss 7 keys for creating smarter infrastructure systems. Register today! | | | - How Diaspora came of age
The open-source social network Diaspora was shaken when one of its young co-founders committed suicide in November, but the remaining founders say they're determined to keep building the network. The team have rethought the site, making it less of a Facebook clone and giving users the ability to customize the look of individual posts. Bloomberg Businessweek (5/10) - AddThis offers one button to rule them all
Websites could soon be trading their array of social-sharing buttons for a single AddThis button. The tool lets users share content or follow brands on a range of social networks with a single click and offers cross-platform analytics for publishers and advertisers. "We're helping advertisers and publishers unlock the value of the social Web using data ... in a broader way than Facebook," said Hooman Radfar, co-founder of the company that makes the tool. Forbes (5/10) |  | The Plum Card®
The Everything, Everywhere Trade Terms CardSM from American Express OPEN
• Pay in full within ten days, get a 1.5% discount
• OR pay as little as 10% and take up to 2 months to pay off the balance, interest free
• No annual membership fee for the first year—a savings of $185
• A powerful cash flow management tool
APPLY NOW |
  | | | Ideas in Action | | | |  | - Luxury brand adds social links to mobile app
Social sharing that can extend a brand's reach and the ability to update wish lists are among the upgrades Net-A-Porter is introducing for its mobile application. The luxury retailer also invites user feedback through the app's e-mail, suggesting further tweaks may be in store. Luxury Daily (5/10) | Research and Reports | | | |  | - Study: Brands should tweet first and tumble later
Brands get the most return from Twitter and Facebook messages that are posted during the early afternoon on weekdays, researchers say. That contrasts sharply with Tumblr messages, which are most effective when posted after 4 p.m., and ideally between 7 p.m. and 10 p.m. "Tumblr likes to party," according to a report from Bitly. Ragan.com (5/11) | The Takeaway | | | |  | - How to use social coupons without getting stung
Businesses need to be careful when using Groupon-style social coupons, write V. Kumar and Bharath Rajan. It's important to use coupons that develop relationships with customers and lead to opportunities to upsell customers to more costly services, as well as avoiding deals that could adversely affect existing revenue streams. "Typically, the network effects of group buying are considered desirable. But unless managers are careful about how coupon programs are designed, network effects can become a negative force," Kumar and Rajan write. MIT Sloan Management Review (free content) (Summer 2012) - Why small businesses should get visual with Pinterest
Pinterest is a useful tool for small businesses because it allows them to combine social media with "visual marketing" techniques, Stephanie Faris writes. That can diversify a smaller business' online outreach, even if it does require some experimentation to find an approach that works for your business. "Social media is no longer limited to one or two sites. By spreading your marketing efforts across multiple platforms, your small business can thrive in today's competitive marketplace," Faris writes. SmallBizTechnology.com (5/10) |  | Whitepaper: 8 rules for investing in a new accounting system
The right accounting system can translate to significant productivity gains through automation of manual tasks, improved decision making with real-time reporting and visibility and a strong foundation to support your organization's growth. Make sure you chose the right accounting system for your organization with advice from an expert. Download Now! |
 | | | Social Shareable | | | |  | - What would a superhero battle in NYC hypothetically cost?
In "The Avengers," superheroes and aliens do battle in an action sequence that lays waste to much of midtown Manhattan. Restoring New York City after a similar showdown in the real world could cost an estimated $160 billion, disaster specialists say. Such a battle would be particularly costly because of damage to the city's infrastructure -- a lesson learned from real-world disasters such as the Sept. 11, 2011, terrorist attacks. The Hollywood Reporter (5/9) |  | IDGA's 5th Social Media for Defense Summit addresses how the nature of combat operations has reshaped the way the military and government use social media. Also discussed: How to improve communication among the DoD and their families, with an emphasis on the use of social media to improve collaboration. | | |
 | Diaspora is trying to destroy the idea that one network can be totally dominant."
|
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, May 10, 2012
- Wednesday, May 09, 2012
- Tuesday, May 08, 2012
- Monday, May 07, 2012
- Friday, May 04, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.