 | | | Today's Buzz |  | | |  | - It's official: Facebook is worth $104 billion
Facebook started its new life as a publicly listed company today, after a $16 billion initial public offering that valued the social network at $104 billion. Jimmy Lee of JPMorgan Chase has said Facebook has the makings of "the next great blue chip," although some warn that the site has yet to demonstrate an ability to wring serious profits from its huge user base. "For now, Facebook seems to be a must-own stock," Evelyn Rusli and Peter Eavis write. The New York Times (tiered subscription model)/DealBook blog (5/17)       - Why Facebook should tread carefully: Facebook's success after its initial public offering is far from certain, writes D.E. Wittkower, a philosopher of technology at Old Dominion University. Messing with the social network's business model in search of profits would only anger the site's users, Wittkower warns. "Push us too far, and we will break you or abandon you," he writes. The Wall Street Journal/Speakeasy blog (5/18)
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 | | | Network Update | | | |  | |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Ideas in Action | | | |  | - How Chuck E. Cheese's gets parents talking online
Much of Chuck E. Cheese's conventional outreach focuses on children, but the company's social media efforts are targeted squarely at adults. The restaurant chain has recruited a cadre of "mom bloggers" and uses Facebook, Twitter and Foursquare to boost engagement. "We've done a great job -- historically, as a brand -- talking to kids. Social media was identified as a critical opportunity to begin talking with parents," said Chief Marketing Officer Scott McDaniel. InformationWeek/The Brainyard (5/17) - Beam exec raises a glass to social media
The Beam spirits company now spends 35% of its total promotional budget on digital media, up from 10% a few years ago, says Kevin George, Beam senior vice president and chief marketing officer. The company is active on Facebook, Twitter, Pinterest and YouTube, and it uses social chatter to shape corporate strategy, engage consumers and drive sales. "We have a very singular goal, which is in the next 12 to 24 months, to be the most socially adept and responsive company in the industry," George says. eMarketer (5/18) |  | How to Use Pinterest for Business
Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. | | | | Research and Reports | | | |  | - Is social media the antidote to suburban living?
Research shows that Facebook and other social technologies make people more socially active and less isolated, Christopher Mims writes. That's helping to counter a broader societal trend toward physical and social isolation, researchers say. "For all the hand wringing over how we connect online, it's clear that the one unalloyed good social networks have accomplished is a net increase in our interdependence," Mims writes. MIT Technology Review online/Mims's Bits blog (5/17) |  | Seven Reasons You Need Predictive Analytics Today
Learning from the past is one thing, but real competitive advantage happens when you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage. Download the free white paper now. |
 | | - Social media marketers should think like Bruce Lee
Bruce Lee said the mature martial artist is "like ice dissolving in water," endlessly adaptive and flexible. That's worth remembering as you hone your social media skills, Jesse Stanchak writes. "Great social presences are always adapting. They make a plan -- then break the rules with abandon. They don't care about best practices, only results," Stanchak writes. SmartBrief/SmartBlog on Social Media (5/18) | Social Shareable | | | |  | - Why stunt performers shouldn't wear nylon
Aspiring stunt performers learn the tricks of their trade at the International Stunt School, where pros pass on tips for rolling down stairs, diving onto air bags and fake fighting. Among the most important lessons: Always wear natural fibers if you're going to be set on fire. "Cotton doesn't melt like nylon does," said Matthew Dye, a graduate of the school. Wired.com/Underwire blog (5/17) |  | The Corporate Social Media Summit is a corporate lead summit focusing on how big businesses utilize the power of social media fully. Join 25+ leading brands like AMEX, Dell, Gap, KLM as they answer your questions in 14 interactive sessions. It is the only summit designed exclusively to take your social media strategy to the next level. | | |
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, May 17, 2012
- Wednesday, May 16, 2012
- Tuesday, May 15, 2012
- Monday, May 14, 2012
- Friday, May 11, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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