UK Email Marketers Concerned About Conversion; Anthropologie's Funky Copy

Mobile Friendly   |   Online Version   |   Add to your Safe Sender list Email Essentials Email Marketing that Measures Up from Chief Marketer, DIRECT, Promo &   Multichannel Merchant May 23, 2012 Conversion Rates Top Concern for UK Email Marketers Emails We Love: Anthropologie Sets a Mood Successful B2B Marketing Requires Time and Planning  » FIND A VENDOR  » WEBINARS  » WHITE PAPERS Advertisement Create buzz, earn viral spread, and learn what is fundamentally useful from what is merely faddish. Driving traffic and transactions is the key to your success. Click here to subscribe today and start integrating social into your media mix with expert advice. Conversion Rates Top Concern for UK Email Marketers By Beth Negus Viveiros Improving conversion rates is a top issue for email marketers across the pond, according to the UK DMA Email Marketing Council's fifth annual National Client Email Report. Conversion rates were cited by 48% of respondents to the study, sponsored by Alchemy Worx, while 43% named click rates and 39% deliverability. Concerns about return on investment from email campaigns fell from 61% in the 2010 report to 31% in the latest research. Read Full Story Emails We Love: Anthropologie Sets a Mood By Beth Negus Viveiros Anthropologie achieves a nice sense of brand continuity with its email marketing program. Like the chain's retail stores, the emails convey a sense of being bohemian yet elegant, and funky yet upscale. Read how the retailer uses creative copy to engage the reader with the brand and it's lifestyle—and where it's marketing synergy could have been better. Read Full Story Successful B2B Marketing Requires Time and Planning By Beth Negus Viveiros "The concept of thinking that the old methods of direct marketing require a lot of time and the new ones don't is incorrect," says B2B consultant Mary Ann Kleinfelter. "You have to do them consistently." Chief Marketer recently talked with Kleinfelter to get her thoughts on integrating email, social media, database segmentation and other techniques into a successful B2B marketing program. Read Full Story Advertisement What you really need is in-depth coverage on database building, data mining and data sourcing. Get the latest on data-finding, enhancing, mining, targeting – the key ingredient to driving successful and measurable marketing programs. Click Here to Subscribe Recent Posts • Emails We Love: Etsy Creates a Boutique in the Inbox • Avengers Assemble at Walmart—Well, Most of Them • Mailers Okay With USPS Rural Plan Related Whitepapers • Ten Steps to Effective Email Marketing SUBSCRIBE       CHANGE EMAIL       UNSUBSCRIBE       SUBSCRIBE TO PRINT       ARCHIVES About This Newsletter Story Ideas, tips, rumors? Please send them to Beth.Negus@penton.com . You are subscribed to this newsletter as ignoble.experiment@arconati.us To unsubscribe from this newsletter go to: Unsubscribe To subscribe to this newsletter, go to: Subscribe To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences. For Sponsorship/Advertising information please contact: EmailEssentialsSales@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer Network A Penton Media publication US Toll Free: 866-505-7173 International: 847-763-9504 Email: Customer Service Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. Read the Penton Media Privacy Policy: Privacy Policy chief marketer About Us     Privacy Policy     Terms of Use