3 brands that failed with QR codes

June 13, 2012 issue Subscribe  |   View online   3 brands that failed with QR codes By Roger Marquis QR codes have the potential to connect brands to consumers, but quite often, they fall short. Let's take a look at real-life examples of brands that failed to capitalize on the technology. The pros and cons of coupling data and media By Josh Dreller Data sets have become a hot commodity, and a lot of companies are choosing to couple audience data and media. But is this the best approach for marketers? Consider these perspectives. Get over your job title: It's all just video By Boaz Ram If agency folks can think of themselves as video professionals instead of TV or online specialists, everyone -- especially advertisers -- wins. Here's how it's done. LATEST BLOG POSTS More posts B.F.F. Blog Friends Forever By Najwa Moses As a search expert here at Zeta Interactive, it has been a pleasure to discover what I have in common with colleagues outside of work. For example, I share a love for beauty and fashion blogs with my co-worker Janelle. During our gab fest, she... Google+ & Tech Savvy Kids: #COPPA Fail? By Samantha DeVita "Hey Sam, my boss's 8-year-old son just joined Google+ and sent him a friend request. Surprise! He didn't even know about Google+. He wants to know about parental controls and how he can activate them on his son's account. Do you have any insight into... Why Buy When You Can Print? By Nicola Smith Where would we be if Gutenberg had not combined paper, ink, the screw press, and movable type to bring us the printing press? Well, I wouldn't have a stack of magazines sitting on my desk. More importantly, we wouldn't have the foundation for the mass... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. The Facebook metrics you need to know 3. 7 reasons why your agency pitch doesn't work 4. 10 hot Apple rumors 5. 10 brand videos you can't miss SUMMIT COVERAGE More photos Jason Burnham, CEO, Marketing Engineer, Burnham Marketing Lori Goldberg, President, TRAFFIQ Scott Matik, Director of Sales, Match Media See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Sales Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Salater CEO, Sumèr See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.