6 brands that "get" gamers

June 28, 2012 issue Subscribe  |   View online   6 brands that "get" gamers By Hal Halpin Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic. The inevitable rise of the creative free agent By Emily Eldridge Many creatives are ditching the comfort of organizations to "go out on their own." Here's what you should know about the free-agent movement. 3 wins and a fail in the mobile space With Kenny Tomlin Rockfish CEO Kenny Tomlin tells us which three companies we should emulate and which are falling behind. LATEST BLOG POSTS More posts Three features you need in your marketing automation platform By Ariel Geifman Marketing automation is a great way to align all of the marketing resources behind a common goalincreasing revenue. It is also an excellent tracking tool that lets marketers show their worth by linking marketing programs directly to revenues... The Five Forces of Keyword Competition Framework By Krista LaRiviere Porters Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected and extensively-used frameworks by business strategists to help determine the competitive opportunities... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. Stupid (but common) resume mistakes 3. 12 videos that went viral this month 4. The truth about engagement 5. 9 startups that marketers will love SUMMIT COVERAGE More photos Rami Waiche, Art Director, MEA Digital Abbey Ramge, Advertising Media Specialist, Oakley Kira Young, Associate Media Director, MEA Digital See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, CA Summit info   Advertisement     LATEST JOBS More jobs NYC Sales Account Executive Director of Marketing Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jason Burke VP, Operations, VideoHub (A division of Tremor Video) See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.