Email Has Highest DM ROI | Sprout and the Wiggles Unsubscribe Scorecard | Creating Winning Landing Pages

Mobile Friendly   |   Online Version   |   Add to your Safe Sender list Email Essentials Email Marketing that Measures Up from Chief Marketer, DIRECT, Promo &   Multichannel Merchant June 26, 2012 Direct Mail Gets Most Response, But Email Has Highest ROI: DMA Emails We Love: Bye to Sprout and The Wiggles Q&A: How to Create Winning Landing Pages  » FIND A VENDOR  » WEBINARS  » WHITE PAPERS Advertisement Refine your core email skills with E-Mail Essentials newsletter. The best tips, tactics & real world examples will inspire you to new heights of campaign management. Click Here now to start a subscription to E-Mail Essentials! Direct Mail Gets Most Response, But Email Has Highest ROI: DMA By Larry Riggs Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response rate report. According to the study, response rates for letter-sized direct mail sent to house files was 3.4%, more than 30 times the 0.12% response rate for email. But email’s ROI was 28.5% compared to 7% for direct mail. Read Full Story Emails We Love: Bye to Sprout and The Wiggles By Beth Negus Viveiros Sometimes, one unsubscribes from an email program because they're fed up—either with the marketer, or their content, or some other aspect of a campaign. But in other instances, it's simply time to move on. Such was my parting with the email lists of Sprout and The Wiggles. Learn how they fared in the unsubscribe process, and what they should be doing to preserve relationships with parents of growing kids. Read Full Story Q&A: How to Create Winning Landing Pages By Richard H. Levey Are your email campaigns driving prospects to relevant landing pages? Adam Blitzer, co-founder and COO of marketing automation firm Pardot, spoke with Chief Marketer about several considerations B2B and B2C marketers should make when designing these pages. Read Full Story Advertisement Chief Mobile Marketer cuts out the hype and wishful thinking; and focuses on today's reality while preparing for tomorrow. Learn about campaigns that center and integrate mobile phones and other devices. Keep up-to-date with Chief Mobile Marketer, subscribe today! Recent Posts • Emails We Love: UK Round-Up With Boden, H&M and Jigsaw • Direct Mail Hangs On • Still A TV Nation When It Comes To Marketing Dashboards Related Whitepapers • Ten Steps to Effective Email Marketing SUBSCRIBE       CHANGE EMAIL       UNSUBSCRIBE       SUBSCRIBE TO PRINT       ARCHIVES About This Newsletter Story Ideas, tips, rumors? Please send them to Beth.Negus@penton.com . You are subscribed to this newsletter as ignoble.experiment@arconati.us To unsubscribe from this newsletter go to: Unsubscribe To subscribe to this newsletter, go to: Subscribe To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences. For Sponsorship/Advertising information please contact: EmailEssentialsSales@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer Network A Penton Media publication US Toll Free: 866-505-7173 International: 847-763-9504 Email: Customer Service Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. Read the Penton Media Privacy Policy: Privacy Policy chief marketer About Us     Privacy Policy     Terms of Use