By Doug Schumacher Facebook is changing marketing -- including how we measure its effectiveness. Here's what you need to know about engagement and transaction metrics on the platform.
By Amanda Van Nuys Many marketers are looking for ways to extend their brands to the tablet, but most don't know how to create apps that drive results. Here's how.
By Rebecca Lieb Yesterday, Google announced its commitment to going full-bore into the stack wars with the biggest upgrade in DoubleClick's history. Here's the inside scoop on what this means for advertisers.
By Tom Hespos Where do you think it's all going? This is the question I get asked more than any other. Usually, it's in reference to the shiny object du jour or a trend within digital media. But sometimes it's fun to climb right up to 60,000 feet and think about the...
By Jonathan Gardner Everyone agrees that last months IPO was not Facebook's most shining moment. Although this will not be the company's greatest legacy, there's one lesson we can all take away from the still-innovating social network and its recent maneuvers: The road to...
By Chloe Della Costa Games and gaming elements are becoming useful for a variety of industries. Rather than solely providing amusement, "serious" games from WILL Interactive are meant to help players make better life choices. The company creates Virtual Experience...
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