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2012/06/27

Improve Your Customers' Experience By Listening to Unstructured Feedback

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Improve Your Customers' Experience By Listening to Unstructured Feedback
   
Forward-looking business leaders recognize that unstructured customer feedback is key to the success of any customer listening or Voice of the Customer program. They recognize that the effort to mine their unstructured customer feedback is worth the rewards: early warnings about calamities, insights about pain-points that could cause customer defection and a view into future customer trends.





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