How to Successfully Differentiate Your Cloud Backup Business

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How to Successfully Differentiate Your Cloud Backup Business

More and more IT companies have shifted toward a managed service focus, selling similar services, often using literally the same hardware and software as the competition. This has created pricing pressures and pushed our industry towards commoditization. Differentiation is the best form of defense against commoditization, but differentiation doesn't just happen, it needs to be a deliberate element of your ongoing growth strategy. As cloud computing continues to gain market traction, providers of all sorts are rushing in to offer a variety of services to capitalize on the market opportunity. However, existing Managed Service Providers who are focused on retaining and growing their customer base are going to have to differentiate their business from the pack. In this paper we will examine easy to implement yet powerful tools you can use to differentiate your cloud backup business.

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