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2012/06/18

The Integration of Social Media into CRMs

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We are all well aware of the annoying e-mails that come branded with our name, or the frequent e-mails we get after we shop or register for a service on a website. All these are examples of traditional customer relationship management systems that are more of an annoyance than relationship tools.



i-Neighbors is free social networking service for neighborhoods and local groups and it includes all necessary tools for a community to meet, organize and communicate. As of now the service is providing a free, private website and e-mail discussion forum to over 9,000 neighborhoods.



The old mantra says "the customer is always right." Anyone who has ever worked in customer service knows that while it makes a good slogan, it's often dead wrong. Customers can be very, very wrong.



IDC's Semiannual CRM Applications Tracker offers detailed market statistics, trends and forecasts to uncover the ongoing opportunity in this market. With this, vendors can measure their performance in a given period.



TargetX's Student Recruitment Manager has been chosen by an additional seven colleges and universities, thereby strengthening its position as a major CRM organization in higher education. Admission offices at these colleges and universities will benefit from this cloud-based, powerful and flexible CRM system.



The customer is always right. This saying became part of the business lexicon years ago. The rise of the smartphone and social networking, however, are making that more true than ever, as customers are becoming more powerful every day.



For over 10 years, Dona Cage, president and CEO of Turnkey Solutions (and Six Sigma Black Belt!) has been in the call center consulting business, working with executives on their strategic goals. But now her company is in growth mode, ready to bring its unique brand of consultation and roadmapping services to call centers in both the government and private sectors.



While the world's economy falters, companies struggle to improve customer service to remain competitive while at the same time facing reduced budgets. In one part of the world, however, enterprise expenditures on customer service are up, thanks to increasing customer demand for better service.












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