PointRoll Creative Newsletter: Announcing Viewable Impressions

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CAMPAIGN: Wendy's Signature Sides 2012 CREATIVE/MEDIA: Kaplan Thaler/MediaVest WINNER: Outstanding/Innovative Use of Features + launch demo CAMPAIGN: 2012 BGW Verbolten CREATIVE/MEDIA: Momentum/OMD WINNER: Oustanding/Innovative Use of Features + launch demo CAMPAIGN: True Value May Brand Banner 2012 CREATIVE/MEDIA: MARC USA WINNER: Outstanding Creative Design + launch demo CAMPAIGN: Kraft Singles 2012 CREATIVE/MEDIA: Lopez Negrete/MV42 WINNER: Outstanding/Innovative Use of Features + launch demo Announcing Viewable Impressions Metrics We are pleased to announce the addition of viewable impression measurement to our over 150 available campaign performance metrics. Brands and agencies want to not only know where their impressions are served across sites, networks, and exchanges, but also how many of these impressions are visible on the web page and for how long as they are delivered. Click here to read more. Rolling three months ending 5/31/12 Interaction Rate: Total Interactions/Total Impressions Interaction: Anytime a user expands an ad by mousing over it or performs an action. Avg. Brand Interaction Time: Weighted average of total seconds that panels were displayed and users engaged within an individual impression. Click-Through Rate (CTR): The number of clicks on an ad divided by the number of times the ad is shown. PointRoll data is based on billions of impressions for user-initiated rich media ads, polite format excluded. "Creative Formats in RTB? Yes, You Can" By Adam Carroll. + read more Learn More About OnPoint By Viewing Our New Video. + view here Upcoming Webinar: The Evolution of Interactive, Rich Digital Advertising. 7/18 at 2pm EST + register now PointRoll Addresses Creative and Data Relationship at DIGIDAY Data Marketing Summit (DMS) This Week PointRoll CEO Rob Gatto spoke at DIGIDAY's Data Marketing Summit (DMS) yesterday about the importance of the intersection of consumers, creative and data and how to more effectively and efficiently reach, engage and measure consumer interaction for stronger campaign success. If attending, be sure to meet Rob as well as PointRoll's SVP of Sales Sarah Ripmaster and Director of Business Development, Adam Carroll at the Laguna Beach event. You can also find VP of West Coast Sales, Dea Lawrence, today at the iMedia Entertainment Summit. Some of the topics covered at iMedia Entertainment include social TV, earning consumer attention and investing digital dollars for maximum results. For more information, please contact us at info@pointroll.com If you received this email from a friend and would like to subscribe to this or other of my previous newsletters, click here.   Click here to see this newsletter in your browser. Or click here to unsubscribe. marketing@pointroll.com | 2012

 

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