We are pleased to announce the addition of viewable impression measurement to our over 150 available campaign performance metrics. Brands and agencies want to not only know where their impressions are served across sites, networks, and exchanges, but also how many of these impressions are visible on the web page and for how long as they are delivered.
PointRoll Addresses Creative and Data Relationship at DIGIDAY Data Marketing Summit (DMS) This Week
PointRoll CEO Rob Gatto spoke at DIGIDAY's Data Marketing Summit (DMS) yesterday about the importance of the intersection of consumers, creative and data and how to more effectively and efficiently reach, engage and measure consumer interaction for stronger campaign success. If attending, be sure to meet Rob as well as PointRoll's SVP of Sales Sarah Ripmaster and Director of Business Development, Adam Carroll at the Laguna Beach event.
You can also find VP of West Coast Sales, Dea Lawrence, today at the iMedia Entertainment Summit. Some of the topics covered at iMedia Entertainment include social TV, earning consumer attention and investing digital dollars for maximum results.
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