As you are implementing 2012 marketing plans, there has never been a better time to learn how video and social media tools can increase the impact of your content marketing strategy. According to a recent report one of the biggest challenges for marketers in 2012 is producing the kind of content that engages prospects and customers. Join Brightcove for a look at how leading edge b-to-b and b-to-c marketers are using video and social media to reach and convert more customers. These marketers are using both video and social media to drive awareness, leads and to increase the stickiness of their site. You'll learn tips and tricks for producing and publishing video content, as well as what you need to think about to launch or improve your video strategy. About the Speaker: Steve Rotter, VP of Marketing, Brightcove For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the VP of Marketing at Brightcove, the leading cloud content services company. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems, co-founder and VP of Marketing for Q-Link Technologies, and co-founder and President of Paradigm Research. Steve received his MBA from Northwestern University's Kellogg Graduate School of Management and volunteers on the advisory boards for several non-profit organizations including World Vision and A Childs Right.
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