By Drew Hubbard Metrics are notorious for communicating mistruths, but how do marketers defend against data dishonesty? Here are five misleading metrics and how to avoid falling into their traps.
By Mitchell Reichgut Most advertisers plan and evaluate online video incorrectly. Here are a few non-traditional ways to capture the value in this medium.
By Krista LaRiviere Porter's Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business strategists to help determine the competitive opportunities...
By Noah King Social media is most effective at building awareness and driving sales when you remember one thing: keep it light. To be light-touch with your social media strategy means to use small, repeated interactions to build an authentic relationship over...
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