11 innovative movie marketing campaigns

July 10, 2012 issue Subscribe  |   View online   11 innovative movie marketing campaigns By Bethany Simpson Here are behind-the-scenes stories from visionary campaigns for "The Hunger Games," "The Avengers," "Ted," "Prometheus," "X-Men: First Class," "Snow White and the Huntsman," and more. 3 ways McDonald's is dominating video this summer By iMedia Editors You wouldn't think of McDonald's as your traditional social video marketer -- but in June it was one of the web's most-watched brands. Here's how the brand did it. Our funniest interview, ever With Ed Wise Funny or Die's Ed Wise answers quick-fire trivia questions (sorry Will Ferrell and Justin Bieber!), then reveals a secret identity and what's coming up next for FOD. LATEST BLOG POSTS More posts 11 "Change Your Life" Productivity Apps & How to Use The By Brad Berens Over the last year or two I've been tweaking the suite of applications and services I use to keep my head above water-- here are my 11 "Change Your Life" apps and how I use them. Please tell me about new ones in the comments. In alphabetical order..... WebRTC: The Web Browser gets disruptive? By Michael Vitale Last week's Google I/O 2012 conference provided plenty to talk about in the web and mobile universe. One of the conference sessions, WebRTC: Real-time Audio/Video and P2P in HTML5, really caught my attention because of its potential to disrupt... Great Meetings, Redux. By Doug Weaver The following is an edited version of what I originally posted in The Drift in 2003. Nearly a decade later, just as relevant. Here's hoping all our readers had a great 4th of July and wishing you all a summer of rejuvenation. At birth we possess all... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 5 fresh ways to socialize your emails 3. Looking for a new job? LinkedIn can help 4. How to kick-start a culture of innovation 5. 6 ways to be a Pinterest superstar SUMMIT COVERAGE More photos Nancy Galanty, Content Director, iMedia Communications Kevin Ryan, CEO, Motivity Marketing, Inc. See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, CA Summit info   Advertisement     LATEST JOBS More jobs Digital Strategist - PHD Associate Director, Digital Strategy Supervisor - PHD Director, Digital Analytics - OMD Advertising Supervisor - Paid Search (PPC) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Heather Sundell Marketing Manager, The Search Agency See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.