9 ways to screw up advocacy marketing

July 2, 2012 issue Subscribe  |   View online   9 ways to screw up advocacy marketing By Brian Cavoli So you want to get people talking about your brand in a way that influences your bottom line? Here's a list of places where you might be going wrong. The latest predictions for mobile's future By Jeff Hasen Our industry questions the direction of mobile's future on a daily basis. Here's what some of digital's biggest names have to say about it. How to keep your online marketing alive By Michelle Salater Too often, businesses become so focused on building lists and increasing CTRs that they forget to develop the personalities of their brands. Here's how to ensure you don't bore your audience to death. 4 steps to prepare for the new gTLD expansion By Frederick Felman With more than 1,900 applications for new generic top-level domains, the internet is about to expand on a massive scale. Here are the steps to prepare your brand. LATEST BLOG POSTS More posts Nobody's Perfect: The Silver Lining of Facebook's IPO By Heather DelCarpini Remember how much hype there was around Facebook's IPO? Much of it was well deserved, as the records that Zuck and company set were astounding. Facebook's $104 billion valuation was the largest ever by an American company at the time of its offering, it... Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back? By Dawn Mills As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. Stupid (but common) resume mistakes 3. 12 videos that went viral this month 4. The truth about engagement 5. 6 ways to be a Pinterest superstar SUMMIT COVERAGE More photos Sal Monte De Oca, Digital Marketing & Online Publicity / Promotions, Warner Bros. My-lan Beauford, Associate Marketing Specialist, Warner Bros Advanced Digital Services Gabriel Vicuna, Senior Marketing Specialist, Warner Bros See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, CA Summit info   Advertisement     LATEST JOBS More jobs NYC Sales Account Executive Director of Marketing Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Hal Halpin President, Entertainment Consumers Association (ECA) See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.