Coming this Fall from A Book Apart
CONTENT STRATEGY FOR MOBILE
by Karen McGrane
You don't get to decide which platform or device your customers use to access your content: they do. Karen McGrane will teach you everything you need to get your content onto the wide world of mobile — not just smartphones but tablets, netbooks, and more (even the desktop web).
Karen is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and a former VP and National Lead for User Experience at Razorfish. She's led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic, and she also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.
Content Strategy for Mobile is planned for release in Fall 2012. To tide you over until then, we've selected a few of her posts for new readers and re-readers alike. With focus and wit, Karen McGrane gets to the heart of shaping content for the mobile web. Full of questions to ask and advice to glean, these articles will change how you approach the projects you're working on today:
+ Mobile > Local
+ Mobile content strategy link-o-rama 2011
+ What I do matters. Yours is bullshit.
+ In Defense of Lorem Ipsum
+ The Way Forward: What‘s Next for Content Strategy (video)
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