Brands that failed with gamification

July 23, 2012 issue Subscribe  |   View online   Brands that failed with gamification By Adam Kleinberg Gamification is a powerful tool, but it isn't a magic bullet. See why even big brands like Zappos, Google, and Marriott haven't figured it out yet. Are gross rating points really the answer for digital? By Ted Rooke GRPs measure the depth of message penetration, but are they really the right metric for today's online campaigns? Here's why shifting to GRPs could be a step in the wrong direction. 7 steps to take video to the next level By Ronnie Lavi As online video takes center stage, unskilled video marketers will buckle under the pressures of competition. Here are seven steps to an advanced video campaign. How to avoid being lost in the digital crowd By Chuck Cordray Consumers are spread thin online, which weakens their relationships with brands. Here's how to stand out by bolstering your brand's digital identity. LATEST BLOG POSTS More posts Creativing :: Virtual fitting rooms, content marketing's $3b production bill, and Kickstarter as reality show By Doug Schumacher News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.Virtual fitting rooms changing the clothes shopping experience. If you've every worked in fashion e-commerce, you know the potential impact this has. This could... Report: The (Blissful) State of Mobile Advertising By Scott Swanson Did you know that...The secret to achieving valuable interactions with your brand on mobile is to leverage the sophisticated capabilities of the latest devices? Business & Finance generates more revenue per impression than any other mobile... Top Three Tips for Successful Technology Channel Partnerships By Dan Roche Channel partnerships, or white label partnerships, provide companies with another vehicle to sell their products and services or increase their product offerings. For both parties involved, these relationships can serve as a way to drive sales and... Connecting Consumers to the Farm: Promoting Locally Grown By Heidi McIntyre Locally grown is the buzz word for chefs and consumers alike as well as a key trend in the produce industry. As consumers are becoming more sophisticated and tech-savvy, they want to know more about how and where their produce is grown. The... Relevancy in action, harnessing the power of behavioral email By Tim Roe Email is one of the most effective measurable digital marketing media you can get. OK, it's been around for a while, in fact it's probably been around long enough to almost be a mature media. It's been around so long that we even get rumours about the... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 9 buzzwords that ignite followers 3. 16 lesser-known marketing blogs you should read 4. 5 reasons your digital startup will fail 5. Digital's 5 biggest trends to watch SUMMIT COVERAGE More photos Melissa Love, Account Executive, Millennial Media Kendra Moore, Director Marketing & Digital Channels, Sony Pictures Television See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Product and Solution Specialist, B2B Software and Services Media Planner/Buyer Account Manager, Business and Industrial Markets (BIM) Google: Product and Solution Specialist, Local Manager, Conference Center Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Alex White GM of Data and Trading, MediaMind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.