Comic-Con 2012—where pop culture and smart business meet

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Step inside Comic-Con to discover the cultural trends shaping the world of business Over 130,000 will attend Comic-Con this year. For some it is a place to express their passion for comic books, video games, and collectibles; for others it is a wonderful business opportunity to meet voracious fans and leaders in the industry. For author Rob Salkowitz it is both. He is a fan, as well as an author, futurist, and digital media educator who looks to Comic-Con as the place to find the answers to some of the most difficult business challenges today. His new book, COMIC-CON AND THE BUSINESS OF POP CULTURE, offers a rare glimpse into the convergence of super-hero geeks and big business, a swirling vortex of brands, empires, celebrities, and the undead. It peels back the layers of the show to reveal just how influential comics can be, revealing its effect on communication, entertainment, digital technology, education, and storytelling. Watch The Video       Available in print or as an eBook Comic-Con and the Business of Pop Culture By: Rob Salkowitz “I've been in comics so long I sometimes think I invented 'em! But I just read Rob Salkowitz's terrific new book and, y’know what? Even I learned new stuff! If you're a comic book nut like me, miss it at your own risk!” — Stan Lee, Creator of Spiderman, The Hulk, X-Men, Iron Man, Captain America, The Avengers, and many more “If you care at all about comics, this is an essential read...” — Booklist, Starred Review “The true gift in Rob's book is how very hard it becomes for you to decide, whether you're a business reader reading a pop culture book, or a comics fan reading a business book.” — PopMatters Available in print or as an eBook A Creator’s Guide to Transmedia Storytelling By: Andrea Phillips As seen on Wired.com! “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." — David Gale, Executive Vice President, MTV Cross Media Join Andrea Phillips for a live reading from her book, followed by a Q&A. andreaphillips.eventbrite.com Available in print or as an eBook Every Leader Is an Artist By: Michael O’Malley As seen in Fast Company! Makes the compelling case that many of the attributes that make a person a great leader are actually those that make someone a superior artist: intention, focus, authenticity, skill, and imagination. Providing the tools and techniques for developing these qualities, O'Malley and Baker offer vignettes that draw parallels between the personal qualities of famous artists and effective leadership. Available in print or as an eBook The Presentation Secrets of Steve Jobs By: Carmine Gallo As seen in Wired, Forbes, CIO Magazine, GigaOM, Bloomberg BusinessWeek, and more! The Wall Street Journal bestseller! “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” — Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

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