Digital's 5 biggest trends to watch

July 11, 2012 issue Subscribe  |   View online   Digital's 5 biggest trends to watch By Katelyn Watson What trends have shaped the digital marketing landscape the most over the last six months? Here are our top picks. 3 signs that RTB is maturing By Alex White Real-time bidding took the online display ecosystem by storm when it emerged just a few years ago. Read about how recent growth has made it better than ever. 5 ways to create rich content By Gregg Freishtat The key to an engaging site is rich content, but many marketers don't know how to get it. Here are the strategies that will help you develop the right creative for your brand. LATEST BLOG POSTS More posts Summer Sales Reading, 2012 Edition By Doug Weaver It's halfway through your two weeks at the beach house and maybe the thrillers you're reading are not so thrilling anymore. Or perhaps you're just not completely letting go of that second half number that you're still going to need to hit when you're... Why Every Online Business Needs a Welcome Email By James Trumbly Despite the proven benefits of welcome emails in building your brand and connecting with your subscribers, plenty of businesses still don't take advantage of them. If you're among those who have yet to implement a welcome email as your first point of... It's Pointless to Compare Email and Social Media Marketing By Keith Trivitt Web hosting company HostPapa's new infographic comparing email marketing and social media marketing has given marketers a new lightning-rod topic to debate. Despite no shortage of proponents in each camp, we think the conclusion is simple: it's... Wielding Influence: 5 Problems and 6 Solutions By Matt Rosenberg Like "engagement," the word "influence" in marketing means so many things that it's at risk of meaning nothing. It can be about endorsement, or content sharing, it can be interchangeable with "viral strategy," it can mean growing a fan base as part of a CRM... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 5 fresh ways to socialize your emails 3. 11 innovative movie marketing campaigns 4. Looking for a new job? LinkedIn can help 5. 6 ways to be a Pinterest superstar SUMMIT COVERAGE More photos Sal Monte De Oca, Digital Marketing & Online Publicity / Promotions, Warner Bros. My-lan Beauford, Associate Marketing Specialist, Warner Bros Advanced Digital Services Gabriel Vicuna, Senior Marketing Specialist, Warner Bros See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, CA Summit info   Advertisement     LATEST JOBS More jobs Digital Strategist - PHD Associate Director, Digital Strategy Supervisor - PHD Director, Digital Analytics - OMD Advertising Supervisor - Paid Search (PPC) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Heather Sundell Marketing Manager, The Search Agency See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.