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 | | - Guest editor's take: "Ptch, a company backed by DreamWorks animation studio, makes video editing, mashup creation and sharing accessible to the masses. The app's social nature separates it from the pack of other video creation apps, and it will be interesting to see if and how an app backed by the creators of 'Shrek' takes visual storytelling to new heights." --Rob Longert, guest editor
      - Pinterest blocks certain types of links
One of the results of Pinterest's efforts to block spam is that three types of links often used to track referrals are being blocked. Pinterest doesn't allow users to post affiliate links from sites such as Amazon, shortened links from services like Bitly or links that include additional information to track clickthrus. Taking away these techniques can make it more difficult for brands and marketers to track the performance of a Pinterest post, Liz Gannes writes. All Things D (7/15) - Guest editor's take: "By blocking or stripping affiliate links, shortened URLs and information added to the end of URLs, Pinterest is limiting the ways marketers and retailers can measure the effectiveness of their efforts on the platform. As a platform with the potential to drive sales, this is a major hurdle and contributes to their reputation of being 'developer unfriendly.' Measurement for marketers on Pinterest will be important as they invest more time and money, and we may see a rise of third-party apps to address this currently unmet need." --Rob Longert, guest editor
- Facebook touts number of image uploads, photo-sharing apps
Facebook, whose pending $1 billion acquisition of the photo-sharing application Instagram is being reviewed by the Federal Trade Commission, has taken to its Developer Blog to brag about the number of pictures uploaded to the site. The post says Facebook users share 300 million images a day. It also spotlights some of the apps that, like Instagram, use Facebook's Open Graph tool to upload those images. Owen Thomas writes that the post mentions these apps in an effort to show that Facebook's Instagram deal would not hurt competition. Business Insider (7/17) - Guest editor's take: "300 million photos uploaded per day to Facebook means that images truly resonate with the Facebook user. Uploading and sharing images is a light and easy action, and is the easiest way to tell a story beyond the status update. Open Graph apps are taking advantage of this as well by making photo-sharing visually appealing and even easier." --Rob Longert, guest editor
- Guest editor's take: "Kickstarter campaigns are typically social and digital by design, but this project from Good Studio attempts to change the way people navigate public transportation in Chicago. The unique approach they're using for effective crowdsourced digital design aims for 'a more nuanced way to engage the public in scripted, tailored, teacherly ways,' agency founders George and Sara Aye say." --Rob Longert, guest editor
| | | - 9 ways Facebook ads have changed recently
Facebook has made nine major changes to the way its advertisements work during the past few months, Hollis Thomases writes. Some are purely cosmetic, such as a larger format for ads, while others are more focused on partnerships with brands such as Yahoo! and Zynga. Other changes, such as sponsored stories, deeply affect the user experience, so it's important to make sure you're up-to-date on the how the platform has evolved, Thomases writes. Inc. online (7/13) - Guest editor's take: "Facebook continues to evolve as a platform, and with that comes constant change for brands and individuals. From new advertising units to a new suite of page and group administrator tools to the new Facebook Camera mobile app, this article provides a good recap for the past few months." --Rob Longert, guest editor
- Judge a book by its cover? Even a 6-year-old can do that
If you want to judge a book by its cover, ask a 6-year-old. This blogger asked her young daughter to tell her what classic books are about just by looking at the cover. "The Color Purple" is "a baby book" about a lazy purple blob. The Ayn Rand classic "Atlas Shrugged" is obviously about the Greek god Daedalus. "He is crying because he doesn't like himself at all, because he hates himself. It looks like a saddy, saddy, saddy bookie," she concludes. Babble/Strollerderby blog (7/12) | | | | | |  |
- Meet today's guest editor: Rob Longert
Rob Longert is the director of digital strategy at M Booth, a New York City-based PR firm that focuses on creative science and effective brand storytelling across digital and traditional channels. Rob gets his personal social media fix from his fitness and New York focused Tumblr blog, FitCity, which helped inspire his "fitness journey." When he isn't online, you will probably find him taking in the sights and sounds of New York with his wife, striving to reach a new fitness goal or teaching communications students the ropes of social media.
 | We thought, 'Wouldn't it be cool to create a platform where mass consumers could quickly and easily create high production value content in a way that's very social and leverages the insights we've gained from storytelling and visual experience?' "
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| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, July 19, 2012
- Wednesday, July 18, 2012
- Tuesday, July 17, 2012
- Monday, July 16, 2012
- Friday, July 13, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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