Why is mobile so hot in retail?

Featured White Paper on SearchSAP.com

Keeping Up with the Mobile Consumer

Sponsored by: SAP America, Inc.

There’s no denying that “mobile” is hot in the retail industry right now. But just how much of a priority is it for most companies? What kind of resources are they putting towards mobile? Should you be doing more with your mobile strategy? And how much will it cost you? This study aims to take the pulse of the retail industry’s uptake of mobile apps and devices. Read it to learn about the: Business challenges Opportunities Organizational inhibitors And technology enablers for retail industry mobility. Also inside, find recommendations for keeping the consumer at the center of your mobile strategy.

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