Making Your Press Release Newsworthy By James Trumbly Remember the old movie "His Girl Friday"? Cary Grant and Rosalind Russell deliver a stellar depiction of life in the newsroom: hectic, loud, frantic, and intensely competitive. Now, imagine dropping a press release on the desk of brash newspaper editor... Brands Risk Losing the Games By Bryan Gernert What makes a consumer value a brand to the point they would pay a premium for it? There are a number of factors that come into play -- personal feelings, cultural status, customer experience, etc. Brand marketers strive to instill brand value through... Gmail Results in Search Reinforce Google's Dominance By Keith Trivitt Google has always been a search marketing dynamo. It has literally invented or made mainstream several well-known search functions, including autocomplete of search terms and the basic structure of search-based online advertising that is used today.... The Words Make the Meme By Tara Meehan Maybe it's me. Maybe I wasn't paying close enough attention to them until they started impacting content relevant to my everyday life. But ever since the season finale of "Game of Thrones," social memes have made my Facebook sharing life so much happier... How to Tell if You're an Entrepreneur By Drew Hendricks When you finally decide you want your passion to be your job, then what? If you're working for the man, do you simply drop everything like Tony Hsieh did in his early years? Let's face it, many of us probably don't have the guts -- or more importantly... Search Advertising: Measure Sales not Clicks By Craig Robinson Imagine that you own a regular high-street shoe store. The business hasn't been great lately and you're in desperate need of new ways to bring in customers. One day a weird-looking man walks in and comes up with a business proposal: If you pay me a... | 
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