GraphEffect aims to be Facebook for marketers

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August 27, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Social media could steal the show at GOP convention The rise of social media will make it far harder for Republican leaders to choreograph their party's national convention, experts say. Coverage of the event may be shaped as much by bloggers and Twitter users as by traditional journalists. "This year, social media could be the skunk at the garden party," Micah Sifry writes. CNN (8/24), Newsday (Long Island, N.Y.)/Scripps Howard News Service (subscription required) (8/27)       Three Keys to Improving Facebook Reach and Engagement. Read EdgeRank Unveiled and learn exactly how the most successful pages on Facebook maximize engagement and increase their EdgeRank scores. Click here to download your free copy! Network Update  Why Twitter shouldn't have shut out Tumblr Twitter's decision to shut out certain features from Tumblr could cause the social network big problems down the line, Robinson Meyer writes. Twitter's role as a public forum makes it ideally suited to become the Web's de-facto identification system -- but Twitter appears to have spurned that role, Meyer writes. TheAtlantic.com (8/23)       GraphEffect aims to be Facebook for marketers A social network called GraphEffect aims to give marketers, ad agencies and brands a place to gather and a tool with which to coordinate their projects. The network should help streamline the process of putting together an online campaign, allowing internal and cross-organizational networking, CEO James Borow says. "The way people work now is highly fragmented and totally frustrating. ... There's no way that in two years from now the process should be this difficult," he says. Digiday.com (8/24), Business Insider (8/25)       Ideas in Action  Prince Harry quits Facebook after Vegas shenanigans Britain's Prince Harry has pulled the plug on a Facebook page that he reportedly operated under the name "Spike Wells" after the publication of photos showing him unclothed at a Las Vegas party. Experts have expressed concerns that a Facebook page could present security challenges for the prince. The Daily Beast (8/27), Hello! magazine (U.K.) (8/27)       Research and Reports  Major firms fail to link their websites, social media presences Many Fortune 500 brands are downplaying their social media connections as a means of contacting them, according to a Genesys study. More than half of the companies surveyed did not include a Facebook button or a Twitter handle on their "Contact Us" pages. About a quarter of the firms do not list social media channels on their website home page, compared with 13% of the companies surveyed that don't list a phone number on their site. MediaPost Communications/Online Media Daily (8/24)       The Takeaway  Know your audience to create killer content Content is vital to success on the social Web, but only brands that know their audience inside-out can build winning content strategies, Grant Webb writes. It's important to be clear about who your target audience is to create content tailored to their needs and interests. "Selecting the right topic and targeting your audience is the easiest way to generate buzz and keep users coming back," Webb writes. SmartBrief/SmartBlog on Social Media (8/27)       Not every business needs to tweet Small businesses such as dry cleaners shouldn't fall into the trap of assuming that their customers automatically want to have a social media relationship with them, writes Ramon Ray. Small businesses in many areas might be better off focusing on other outreach methods rather than trying to artificially forge social media ties to their customers. "[W]hile it's cute for a local dry cleaner to tweet ... overall people just want to have their clothes quickly cleaned," Ray writes. SmallBizTechnology.com (8/24)       Social Shareable  Neil Armstrong, in his own words Former astronaut Neil Armstrong was notoriously reluctant to grant interviews, but he did send letters and e-mails to co-workers, reporters and the occasional comic-book author. The letters reveal a man modest about his achievements, passionate about the manned space program and equipped with a quirky, bone-dry sense of humor. MentalFloss.com (8/25)       Featured Content    10 Things You Didn't Know About Yelp 5 Ways To Find Your Strengths To Be An Exceptional Leader What You Need to Know About 2 SBA Programs Set to Expire 10 Productivity Apps for Overwhelmed Entrepreneurs How to Get Your Problem Employee Back on Track Most Popular Headlines from Last Week Why You Don't Want to Be Like Steve Jobs Barry Moltz Is Your Desk Destroying Your Productivity? Mike Michalowicz 7 Tips to Improve iPhone Security Mark Henricks Results based on number of times each story was clicked by readers. Most Read  Top five news stories selected by SmartBrief on Social Media readers in the past week. What Facebook's latest changes mean for marketers (TechCrunch) Should Mark Zuckerberg step down as Facebook CEO? (Los Angeles Times) World's wealthiest get a social network of their own (Bloomberg Businessweek) 4 ways to let your fans know you care (SmartBrief/SmartBlog on Social Media) Meet Japan's "last ninja" (Google) Results based on number of times each story was clicked by readers. Position Title Company Name Location AIRCRAFT LINE MECHANIC Empire Airlines Anchorage, AK Sr. Business Leader, Global Digital Marketing Strategy and Capabilities VISA Foster City, CA Click here to view more job listings. SmartQuote  The secret to creating and maintaining buzz for your content is to write content your audience wants to read." --Grant Webb, writing in SmartBrief's SmartBlog on Social Media       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Friday, August 24, 2012 Thursday, August 23, 2012 Wednesday, August 22, 2012 Tuesday, August 21, 2012 Monday, August 20, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information