4 reasons Facebook ads flop

August 27, 2012 Issue Subscribe | View online 4 reasons Facebook ads flop By David Rollo If your ads aren't working, it probably isn't Facebook's fault. It's yours. Let's take a look at how advertisers can avoid these common errors. 5 barriers to mobile ad success By David Petersen Big obstacles are cutting off the path to effective mobile campaigns. Read on for a quick-fix guide to these vexing problems. How to turn social followers into email subscribers By Justin P. Williams Social engages. Email nurtures and converts. Here's how to feed one into the other seamlessly. Blog Posts Meet the most promising start-ups in mobile marketing By Marti Funk There's only one week left for you to weigh in on the best mobile start-ups in the media and marketing landscape! Voting for the 2nd Annual Next Wave Challenge and Showcase, a crowd-sourced start-up program hosted by iMedia, will close on August 31... Amazing use of Google+ Hangout By Bethany Simpson Warning: This video will either make you cry, or want to try the same thing. When John Butterill got the clever idea of sharing a morning walk through a Google+ Hangout, he had no idea what would happen next. An inspiring, a very cool, use of mobile... How to Make a College an Irresistible Brand By Barbara Apple Sullivan Within the next month, high school students around the world will venture off on one of life's most important and in many cases, most stressful journeys: the trip to college. As... 3 Metrics for Proving Marketing's Value By Lauren Carlson In the B2B marketing world, we are increasingly more focused on measurement. Leads, click-throughs, likes, etc., are all important data points that marketers are keeping track of. However, these are related largely to marketing activities. While... Luxury Brands Identify The Keys to Succeeding Online By Tom O'Regan Content and commerce. With all the focus that we in the media industry put on mobile, social, and other cool things that will accelerate the migration of budgets toward digital marketing, it still comes down to content and commerce for luxury brand... Q&A: Enter: Social + Mobile + Local + Commerce By Rick Mathieson Move over SoLoMo - SoLoMoCo is here. In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based... Comparing Inbound and Outbound Marketing Strategies By Leslie Van Zee Inbound and outbound marketing are very different ways of approaching how to reach your prospects. Neither is necessarily better than the other; rather each has advantages and disadvantages and is more appropriate for different situations. Let's look... Cover Stories iMedia's Top 10 Hottest Digital Marketers of 2012 9 radical technologies transforming digital marketing How your brand is abusing social networks Brands breeding loyalty through digital YouTube video basics from its brightest stars Latest Jobs Inside Sales Manager Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Manager of Backlist Marketing VP Ad Ops - digital media agency Product Marketing Manager More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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