Mobile Payments Committee Announced: Includes All 4 Major US Carriers By Dan Wittmers Mobile payments have recently been a huge topic of conversation, but we really haven't had any luck declaring a true leader of the pack. Worldwide mobile payment transactions are estimated to total $171.5 billion in 2012; a 62%... 5 Tactics to Revitalize Your Content Strategy By Greg Kihlström We all know that without good content, it's hard to engage audiences beyond an initial interaction. This is why a solid content strategy is crucial. According to Joe Pulizzi at the Content Marketing Institute, nine out of ten companies have content... The Social Games: Marketing During Olympics By Lori Goldberg The 2012 Summer Olympic Games have become the first Olympic Games played in a world that is digitally connected through social media. Since Beijing 4 years ago, smartphones and social media have become a part of daily life and connected the world... Transactional vs. Relational By Jeff Hirsch Can we talk? I mean, really talk? We spend so much time in this industry talking about ad technology, point solutions, programmatic this and that we have forgotten that business gets done via relationships. Technology may enable the fulfillment of a... Can small sites play in the big leagues? By Patricia Rodriguez How self-serve ad platforms changed the ballgame. 2012 is the year of long tail publishers. The online playing field is becoming broader and much more interesting for players of all size, even the small ones. With the years, the ad networks we all know... | 
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