9 radical technologies transforming digital marketing

August 23, 2012 Issue Subscribe | View online 9 radical technologies transforming digital marketing By Bethany Simpson Near-field communication and Google's Project Glass are just the beginning. Find out what cool new technologies will soon be driving your digital marketing strategy. Why "likes" rarely translate to dollars By Josh Dreller Everyone wants to know how to crack the puzzle of social media measurement. One expert discusses the metrics to use -- and ignore. What you need to know about Twitter's do-not-track feature By Dennis Dayman News of Twitter's do-not-track feature is encouraging -- and also a bit confusing. Let's take a deeper dive into what it really means for consumers and marketers. How publishers adapt to avoid their Armageddon By Dax Hamman In June, Reuters brought scary news that digital ad revenue had hit a plateau, but smart publishers are responding in ways that actually increase CPMs. Here are three publisher survival tactics. Blog Posts Advertising's Olympic moment: The "new possible" that comes with data-driven, real time ads By Glenn Pingul As the Olympic flame makes its way to Rio from London, it’s time to reflect on these amazing London games... Social Is Just Like The Rise Of Television Advertising By Jon Steinberg On Bloomberg TV last week, our investor Eric Hippeau discussed how social advertising would finally allow the web to unlock the advertising quality and budgets of television advertising... The Next Olympics: 2012 Forecasts a Shift in US Broadcasting Models for 2014 By Atul Patel While there was outcry of frustration over the lack of real-time video coverage during the 2012 Olympics in the United States, NBC brought in big ratings and advertising dollars. Even with the outcry of #NBCfail, NBC expects to break even with their... Why We Fired Our Terrible PR Firm By Jason Wells I want to tell you a tale of sadness and woe. This story is about LogMyCalls firing our PR firm. In December 2011, LogMyCalls entered Beta. Our goal was to ramp up the coverage we received during the Beta period in preparation for our hard launch in... Creative Writing So People Will Read By James Trumbly Is your writing full of jargon and technical-ese? Most writers, myself included, have been guilty of boring readers to death with a hard-to-follow style, just for the sake of sounding intelligent. Unfortunately, in the lightening-paced realm of the... What the Industry and Rio Olympic Games Can Learn from #NBCFail By Jeff Hasen Rather than consider the following a delayed analysis of the much tweeted-about NBC Olympics London telecast, think of this as a preview of the Rio Games four years hence.NBC would certainly spin it that way. By now, you know that members of the... Does Facebook Have a Brand Problem? By Keith Trivitt Facebook has been all over the news lately. Unfortunately for the company, much of that news has been of the non-positive, stock-sinking variety. But there is a silver lining: Facebook appears to be finally getting its act together when it comes to... The New Bar. By Doug Weaver What's the point of being "included" in a process where "inclusion" has no price or meaning? I've written in this space before about the hollowness of our industry's Request-for-Proposal (RFP) process (see "The Fiesta Nobody Loves") and how damaging it... Cover Stories iMedia's Top 10 Hottest Digital Marketers of 2012 How your brand is abusing social networks Brands breeding loyalty through digital YouTube video basics from its brightest stars The 7 deadly sins of Pinterest Latest Jobs Inside Sales Manager Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 Manager of Backlist Marketing VP Ad Ops - digital media agency Product Marketing Manager More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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